Fires, hurricanes, torrential rains and periods of drought are on the increase, but everything seems normal. For many, the environmental crisis does not exist or, at least, it is not a topic that touches them personally. Others think about it and dedicate their lives, or their work, to sensitize as many people as possible.
One of these is the artist Valentino Vettori, Italian by birth and New Yorker by adoption, who with his latest work, Arcadia Earth, leads the public to discover a beautiful world, similar to ours, but made of plastic.
Arcadia Earth is the name of the exhibition, open until February 2020 at 718 Broadway in New York City, which develops in 15 different rooms that host as many immersive installations that take the viewer into an underwater world, where the ecosystem has been recreated with plastic objects, from bags to bottles.
What makes the experience unique is the implementation of technology, from augmented reality to virtual reality, which will allow visitors to see and meet different animal species in relation to different environments.
In addition, at the end of the exhibition, you can make a sort of vote, an opportunity to take a small commitment to adopt a lifestyle more sustainable and “healthy”.
“Arcadia Earth is a large scale multi-sensorial journey through underwater worlds, fantasy lands, and inspirational art installation. Powered by augmented reality, virtual reality, projection mapping, and interactive environments, you, the explorer, will learn how small lifestyle changes will have a massive impact not he future of our planet.”
Vettori’s way of raising awareness is becoming more and more widespread, that is to say, conveying an important message such as the one linked to the environmental crisis and eco-sustainability through works of art that are aesthetically beautiful and that also satisfy the eye.