Today marks the release of Hélas’ Fall 2021 collection titled “la marque au parapluie”.
The French skate brand presented the Fall 2021 lookbook marked by functionality and comfort.
In addition to these specific peculiarities that are part of the brand’s ethos, this Fall 2021 brings together the typical Hélas graphics and the many cultural references expressed through the items. Some of the inspirations come directly from Parisian nights, the iconic Larousse dictionary and the psychedelic work of Hungarian but naturalized French artist and graphic designer, Victor Vasarely.
A perfect collection to face the cold winter nights but there is no lack of accessories such as hoods hidden in sweatshirts and warm fleece caps.
The lookbook, which you can take a look at below, was shot by photographer and skater Marius Chanut starring Paul Denaux, Augustin Giovannoni, Florent Mirtain, William Monerris, Salim Croco, Karl Salah who traversed Paris with its artists’ studios, its metro and its bistros for shots that perfectly embody Paris by night.
The collection is available now at helascaps.com.
