It’s Called Ffasiwn, is the Welsh name of the artistic project of photographer Clémentine Schneidermann and art director Charlotte James, of the children of the valleys of South Wales, consisting of portraits of children from South Wales.

The two artists organized creative workshops in youth centers where participants were taught the basics of fashion styling, design and tailoring, in order to encourage them to experiment with garments purchased in charity stores.

This is how the photographic project was born, which is characterized by an accurate composition, made harmonious by colors, combinations and precision.

“The photographs show that while the Valleys wear the marks of time, they’re no match for the elixir and hope of a new generation: the project is a celebration of this”.

It’s Called Ffasiwn’ will be on display until 25 May 2019, at the Martin Parr Foundation, Bristol.