«Ah, io non so esattamente se convenga dire tutte ‘ste cose» This is how Fabri Fibra rapped in 2004 while recording Mr. Simpatia, the album that would mark an era in Italian rap. At the same time, IUTER, the Italian streetwear brand, was taking its first steps in the fashion world by launching its initial sweatshirts. Back then, no one could have imagined that Fibra’s hard-hitting lyrics would change the course of Italian music.

Inspired by the English scene of Eminem and Dizzee Rascal, Fibra wrote the album’s lyrics on scraps of paper during his shifts at Parker, the pen factory where he worked as a laborer. His words, at times vulgar and brutal, soon transformed into a kind of generational manifesto, articulating the disillusionment and anger of many young people of that era. That same raw and realistic language became, for some, an example of Italian neorealism, while for others it was simply the outburst of a frustrated artist. Regardless of opinion, the impact of Mr. Simpatia was undeniable, so much so that twenty years later, its name still resonates as a masterpiece.


To celebrate the anniversary of this album, IUTER has created a limited edition capsule collection. The collection includes a Varsity Jacket, a hoodie, and a T-shirt with graphics inspired by Fibra’s lyrics and the iconic cover of Mr. Simpatia—the one where he is slumped over the lyrics after a self-inflicted gunshot. There’s also a crewneck sweatshirt featuring all the album’s lyrics, from “L’uomo nel mirino” to “Bonus Track,” in a suitably censored version to stay true to the album’s transgressive aura without compromising audience sensibilities.

This collaboration is more than a tribute; it’s a rediscovery of an era and an artist who has never stopped being in the spotlight. The IUTER x Fabri Fibra Mr. Simpatia collection will be available starting today, October 28, at selected IUTER retailers and online at iuter.com.


ph. courtesy Leonardo Scotti
