After launching the FW20 collection, IUTER presents the LANCIA FW20 “Vita Veloce” campaign with the participation of Guè Pequeño, the iconic Lancia Delta HF Integrale and IUTER Kids.
IUTER wanted to celebrate a car that marked an era, a car capable of winning 5 World Constructors’ titles between 1988 and 1993 in the World Rally Championship, writing pages of unforgettable history for the Italian manufacturer.
Precisely for this reason the Milano based brand has chosen it as the protagonist of the collection.
IUTER thinks of itself as a stable and wanted to create the FW20 collection celebrating the timeless icons of Italian motor racing.
The campaign, created by Leonardo Scotti, focuses on the three main actors around which the narrative chosen by IUTER revolves: the Lancia Delta HF Integrale, the IUTER Kids and Gué Pequeño.
The video of the campaign was made by No Text Azienda.
The IUTER FW20 Vita Veloce collection is entirely designed and produced in Italy. This FW20 collection from IUTER features a select choice of materials, including silk, leather and cotton; the use of special techniques such as embroidery, Swarovski applications, chenille patches, and different printing methods; and 10 tongue-in-cheek designs inspired by the brand’s playful streetwear background.
