IUTER presented the Fall/Winter 2020 collection that pays tribute to the immortal icons of Italian motor racing.
“Vita Veloce” is a collection in collaboration with three Piedmontese realities that have engraved their names in the motor racing scene, LANCIA, SPARCO and ABARTH.

The one with LANCIA is a work centered on the legendary Lancia Delta HF Integrale, a car able to win 5 World Constructors’ titles between 1988 and 1993 in the World Rally Championship, writing unforgettable pages of history for the Italian manufacturer. Photos of old advertising campaigns, the iconic red elephant – symbol of the HF Integrale – and the classic HF logos decorate some of the items in the collection.

SPARCO, a company specializing in the production of technical clothing for the world’s major motorsport competitions, a pioneer brand in the production of fire retardant suits for drivers and ABARTH, owned by FIAT and still today synonymous with speed and power, are the other two companies protagonists of IUTER’s FW20 “Vita Veloce” collection.

There is also another brand that completes the series of collaborations in this collection, U.P.W.W. , a division of the safety apparel company Utility Pro. A New York based company but founded by Italian photographer Alessandro “Zuek” Simonetti that in its collections makes the aesthetics and functionality of workwear and the artistic side of its founder coexist thanks to silkscreen prints, patches and appliqués.

All items of the collection are designed and produced in Italy, the choice and care in treating materials such as silk, leather and cotton, the attention to details and the ironic and playful graphics fully represent the philosophy and soul of the brand.

IUTER’s Fall/Winter 2020 “Vita Veloce” collection is a true tribute to the legacy of Italian motoring.