It’s February and here in Milan it’s half cold enough. Summer is still a distant mirage, but the new Jacquemus campaign, “LE SPLASH”, takes us unexpectedly into the summer mood.
The protagonist of the shots taken in Miami last month by New York-based photographer Tom Kneller and styled by Zoey Radford Scott (collaborators of the fashion house for quite a while now), is Benito Antonio MartÃnez Ocasio aka Bad Bunny, Puerto Rican rapper and producer.
The mood of the campaign is playful, winking, fluid, fun and colorful: green, pink, blue, yellow, are the colors that characterize the campaign in addition to the fun and super comfortable approach of Bad Bunny. The rapper plays with a bike, with a pair of skates, with water and with everything at his disposal with colorful clothes that go beyond the concepts of gender, but by now this is a distinctive feature of the maison of Simon Jacquemus.Â
A nice burst of energy and freshness that catapults us directly into the hottest season of the year.
Below you can take a look at “LE SPLASH“, Jacquemus’ new campaign with Bad Bunny.
