Jordan Brand collaborates for the first time with a European brand, Patta
This is the first time that Jordan Brand has collaborated with a European label to create a collection inspired by African culture. Let's take a look.
Patta‘s super colored patterns have been an integral part of the Nike label for many years and finally – we dare to say – they collaborate for the first time with Jordan “Jumpman” brand, the same time that the latter collaborates with a European brand.
This year will also celebrate the 15th birthday of the Dutch brand that marks, along with the world sportswear giant, the “
“The products that we worked on come straight from a short Jordan clip from Barcelona that became super famous. It features a segment where Michael walks past a huge billboard of himself where he’s got the shoes on, and that image has been forever etched in my memory…it was a golden era for hip-hop. It was a big time for me, a lot of very important albums that I carry with me still came out between ’92 and ’96. And aesthetically, those years had such strong,
Maybe it will be on the occasion of this amazing goal that Edson Sabajo and Guillaume ‘Gee’ Schmidt have decided to open another store, this time in Milan, in the capital of Italian fashion, close to the official release of the collaboration. What must have motivated them to make this choice? Maybe to celebrate their birthday? Stay connected with us to find out more.
Text by Elisa Scotti