KFC and the Christmas commercials against the turkey

KFC and the Christmas commercials against the turkey

Collater.al Contributors · 8 months ago · Art

The American fast-food chain KFC, specialized in the production and sale of fried chicken, has launched a few days ago the new Christmas campaign consisting of short films in which are told all the inconveniences that may arise during the cooking of the typical Christmas dish: the turkey.
The creative campaign has been curated by the London agency Mother London in collaboration with the animation studio Golden Wolf and Stink who have contributed to the creation of five mini spots lasting about ten seconds each.
Inside these commercials, all the hyperbolic situations and inconveniences that can happen during the preparation of the Christmas dinner are told and emphasized to the extreme, in an ironic way.
For example, a man who tries to thaw the turkey shatters it into many pieces or a woman who while handling a “greasy” turkey loses control and makes it fly in space. Each commercial ends with the claim “Good luck on the 25th. Until then, we have you”, as if to say that until that moment, if by chance something goes wrong, you can go to the fast-food to eat chicken (especially on Christmas day).

Each short takes care of every stage of turkey preparation, from thawing to stuffing, to cooking in an oven that is too small to hold, to the moment you realize that you failed to cook the highlight of the meal and it was burned.
This advertising campaign is supported by social media activities promoting the seasonal supply of fast food including Christmas Burger & Bucket.

Last year, also in the run-up to Christmas, KFC launched a Western-style advertising campaign in which it showed a turkey and a chicken facing each other in a duel.

Text by Anna Cardaci

KFC and the Christmas commercials against the turkey
KFC and the Christmas commercials against the turkey
KFC and the Christmas commercials against the turkey
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Warm and sensual, the photographs of Charlotte Lapalus

Warm and sensual, the photographs of Charlotte Lapalus

Giulia Guido · 2 weeks ago · Photography

Charlotte Lapalus is a French photographer specializing mainly in fashion editorials, but this has never held her back from exploring other areas and trying to capture other subjects. 

In fact, photography found Charlotte almost by chance when, after finishing law school, the young French girl started working as a notary public. Looking for a way to express all her creativity, Charlotte began to photograph, especially landscapes, then, over time, her interests changed and today she is best known for her fashion photography, but not only. 

You only need to take a brief look at her Instagram profile or her website to notice an elegance and lightness that returns in every shot. Whether it’s a street corner, a cliff, a back or a body, everything that is captured by Charlotte Lapalus’ lens manages to convey a sense of calm and perfection. 

In addition to the photographer’s talent, what makes the magic possible is also the light, always natural and warm, that envelops the faces, hands and places that hypnotize us. 

We have selected only some of Charlotte Lapalus’ shots, but to find out more visit her website

Warm and sensual, the photographs of Charlotte Lapalus
Warm and sensual, the photographs of Charlotte Lapalus
Warm and sensual, the photographs of Charlotte Lapalus
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Venice Syndrome, the photographic project by François Prost

Venice Syndrome, the photographic project by François Prost

Giulia Guido · 2 weeks ago · Photography

About three years ago, in 2017, the photographer François Prost presented a fascinating and surprising photographic project. Titled “Paris Syndrome” – inspired by the Paris syndrome, a psychosomatic pathology that mainly affects Japanese tourists visiting the French city and manifests itself as a discomfort derived from the difference between the idealized vision of the place and its real appearance – the photographic series compared famous places in the French capital with views of Tianducheng, a Chinese city known precisely because it reproduces all the architecture and monuments of Paris. While we’re waiting for the book “Paris China“, out in September and published by Hoxton Mini Press, Francois Prost hasn’t stood still and, a few months ago, presented a very similar project, but this time the protagonist is Venice. 

Entitled “Venice Syndrome“, this new project does not compare the Italian location with another city, but with two different places. So, if on the right we have the photos taken in Venice, from Rialto to San Marco, on the left there are some shots taken in a suburb of Hangzhou and other products in Las Vegas.

The peculiarity of the project is that, although the photographs are really very similar, François invites us to focus more than on the common elements, on the different aspects, which obviously derive from the fact that the three places have a different history and culture. Although the architecture and reproductions of the monuments are studied in detail, Venice remains one of the most visited cities in the world, with a centuries-old history of cultural, artistic and political contamination; Hangzhou is a quiet residential district; the reproduction of Las Vegas is a tourist attraction located between skyscrapers and casinos. 

We have selected some photographs from “Venice Syndrome”, but to find out all of them go to François Prost’s website

Venice Syndrome, the photographic project by François Prost
Venice Syndrome, the photographic project by François Prost
Venice Syndrome, the photographic project by François Prost
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Portraits and landscapes, André Josselin’s photography

Portraits and landscapes, André Josselin’s photography

Giulia Guido · 2 weeks ago · Photography

Originally from Cologne, André Josselin approached photography for the first time in his twenties, beginning to shoot with a camera received as a gift, which quickly became an indispensable accessory to face the days and new adventures.

Experimenting as a self-taught photographer, André Josselin began by taking pictures of his friends, the places he lives and visits, becoming a leading name in the worl and establishing partnerships with clients such as adidas, Mercedes Benz, Canon, Leica and Nike. 

We can say that it is thanks to the latter that André’s first big step in the world of professional photography took place, a collaboration that from the streets of his city led him to photograph some of the best and most important footballers in the world during the 2015 Champions League final. 

Over the years, his love for football and sport in general has never left him, but at the same time André Josselin has specialised in portraits and landscape photography. On the one hand, we have the faces of dozens of models who capture us with their glances. Immortalized in different parts of the world, from Los Angeles to Paris, their eyes, their poses, their gestures could not be more perfect and unique. 

Then, at other times, André takes us on a discovery of big cities or desolate places, from Asia to America, and his goal seems to transform every landscape into a masterpiece.

It almost seems as if we can perceive the delicacy of André Josselin, the attention he puts into creating the perfect shot each time, and as we scroll through his site and his Instagram profile we breathe that sense of freedom that we rarely find in our daily lives. 

Portraits and landscapes, André Josselin’s photography
Portraits and landscapes, André Josselin’s photography
Portraits and landscapes, André Josselin’s photography
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Cinematography – Blade Runner 2049

Cinematography – Blade Runner 2049

Giordana Bonanno · 2 weeks ago · Photography

It was 2018, a year after its release, when Blade Runner 2049 was consecrated as one of the most complex film in the creative and aesthetic field with an Oscar for cinematography by director Roger Deakins.

Inspired by a novel by Philip Dick, he made his first film debut in 1982 with the adaptation of Ridley Scott, whose story was set in a distant future, now our past (2019), of a rainy, nocturnal Los Angeles.

Scott himself feared the idea of a sequel, so much so that he postponed the proposal for decades, until he entrusted the direction to the Canadian artist Denise Villenueve, back from a science fiction masterpiece entitled “Arrival”.

The intention to deviate from the first film in terms of setting, references, colours, avoided being subjected to the weight of a comparison and being remembered only as a sequel. For this reason Villenueve and Deakins worked together from the beginning with the storyboard designers, thinking about the whole construction, the setting and above all the role that rain, a recurring element of the Cyberpunk genre, which they decided to replace with snow: if in the first movie there was a “cold” atmosphere, in this one we will surely feel “icy”.

The shots, developed on horizontal planes at the limits of perfection, are accompanied by a selection of colors that allows us to distinguish one scene from another: it is a matter of matching colors, in this case orange and blue “tea”, to different scenes to emphasize the visual experience by telling two completely separate realities. The first characterizes a perfect world in contact with a “miracle”, while the blue is part of a hopeless and dehumanized world.

As for the setting, the source that inspired the pre-production of the film was Beijing’s architecture flooded with smog and artificial light, the same characteristics that bring us back to Cody Ellingham‘s photographic work. His images are perfect compositions that convey an almost surreal sharpness, emphasized by the distinctive character of cities like Shanghai, Hong Kong and Tokyo.

Did you know: David Bowie was Director Denis Villeneuve‘s first choice for the role of Niander Wallace, but he died before the start of shooting.

Genre: Action
Director: Denis Villeneuve
Director of Photography: Roger Deakins
Writers: Hampton Fancher, Michael Green
Stars: Harrison Ford, Ryan Gosling, Ana de Armas

Cinematography – Blade Runner 2049
Cinematography – Blade Runner 2049
Cinematography – Blade Runner 2049
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