The American fast-food chain KFC, specialized in the production and sale of fried chicken, has launched a few days ago the new Christmas campaign consisting of short films in which are told all the inconveniences that may arise during the cooking of the typical Christmas dish: the turkey.
The creative campaign has been curated by the London agency Mother London in collaboration with the animation studio Golden Wolf and Stink who have contributed to the creation of five mini spots lasting about ten seconds each.
Inside these commercials, all the hyperbolic situations and inconveniences that can happen during the preparation of the Christmas dinner are told and emphasized to the extreme, in an ironic way.
For example, a man who tries to thaw the turkey shatters it into many pieces or a woman who while handling a “greasy” turkey loses control and makes it fly in space. Each commercial ends with the claim “Good luck on the 25th. Until then, we have you”, as if to say that until that moment, if by chance something goes wrong, you can go to the fast-food to eat chicken (especially on Christmas day).
Each short takes care of every stage of turkey preparation, from thawing to stuffing, to cooking in an oven that is too small to hold, to the moment you realize that you failed to cook the highlight of the meal and it was burned.
This advertising campaign is supported by social media activities promoting the seasonal supply of fast food including Christmas Burger & Bucket.
Last year, also in the run-up to Christmas, KFC launched a Western-style advertising campaign in which it showed a turkey and a chicken facing each other in a duel.
Text by Anna Cardaci