PUMA and KidSuper join forces again with a collection that transcends the traditional concept of sportswear. Launched during this summer’s biggest club tournament, the PUMA x KIDSUPER Collection is an explosion of creativity that merges fashion, art, and football culture into a wearable visual story.

Colm Dillane, the creative mind behind KidSuper, reimagines football iconography with hand-drawn graphics, watercolor palettes, and global cultural references, turning football kits into contemporary works of art.

Football as a canvas

The project features some of the most iconic clubs in world football: Manchester City, Borussia Dortmund, FC Salzburg, Mamelodi Sundowns, Al-Hilal, Palmeiras, and Monterrey. Each with a distinct identity, each reinterpreted through KidSuper’s eclectic lens.

There’s City, with a sash-inspired jersey that nods to the 1970s and the Poznań celebration, now reimagined in painterly style. Borussia Dortmund opts for a geometric honeycomb pattern, while Palmeiras celebrates its Italo-Brazilian roots and 1951 Copa Rio victory with a baroque-inspired golden kit.

The journey continues with the alpine design of FC Salzburg, the afropolitan vibes of the Mamelodi Sundowns, the lunar nighttime aesthetics of Al-Hilal, and the bold energy of Monterrey, featuring hand-painted northern Mexican mountain sceneries.

Aesthetic + performance = FUTURE

Beyond the kits, the collection includes three limited-edition boots – FUTURE, ULTRA, and KING – blending PUMA’s technical excellence with KidSuper’s visual energy. Cleats that look straight out of an art gallery but are built for game-changers on the pitch.

Each club also gets a full lifestyle selection: Retro Shirt, Graphic Tee, Shorts, Pants, and a reversible jacket. All deeply KidSuper – playful, nostalgic, and ready to break boundaries.

A manifesto of identity

“This collection is more than the game itself: it’s self-expression, risk, uniqueness,” says Dillane. And indeed, this project stands as a contemporary manifesto of what football can be in 2025: not just competition, but visual language, community, and identity storytelling.

As per PUMA tradition, the kits are available in Authentic versions, crafted in ULTRAWEAVE fabric for high performance, and Replica editions, tailored for everyday fans. Both incorporate dryCELL technology, and the Replica kits also align with the RE:FIBRE sustainability initiative, which turns textile waste into high-quality garments.

Where to find it

The PUMA x KIDSUPER collection is available on PUMA.com, in PUMA Stores, Club Official Stores, and selected retailers. A chance to rediscover football through the lens of art, color, and identity.