PUMA and KidSuper are back with another collaboration, blending streetwear style with football heritage in a bold and innovative collection. What caught our attention—just as it often does with anything Colm Dillane and PUMA create—is the launch campaign, which stars an intern. But let’s dive into the collection itself.
At the heart of this capsule are the Indoor Dstrsd sneakers, featuring a worn-in look and vintage finish, and the King Indoor, reimagined in faded tones with a rubber sole for enhanced grip and performance. The apparel embraces KidSuper’s distinctive aesthetic, with pieces defined by bold patterns, original prints, and tailored details.
Key highlights include a graphic jersey adorned with watercolor imagery and a button-up shirt decorated with hand-drawn logos and custom illustrations. A progressive hoodie, windbreaker, and shorts showcase contrasting two-tone designs, while the ringer tee stands out with its vintage appeal. The collection is rounded out by wide-leg, relaxed-fit pants. Among the accessories, the BB Cap and a trekking-inspired backpack add a functional touch.
The PUMA x KidSuper Launch Campaign
With a playful and ironic tone, the launch campaign takes us behind the scenes at KidSuper Studios, a chaotic and creative space where a young intern navigates the intersection of art and sport—all while receiving a free pair of sneakers. The PUMA x KidSuper collection will be available starting March 8 on PUMA.com, at PUMA flagship stores, and through selected retailers.
