KASC is the new creative space created by Kinahan’s Whiskey to promote the values of cohesion and inclusiveness, the leitmotif of our era, and the mirror of our needs, where Whiskey meets art with the aim of inspiring evolution of collective thought and thus fostering social progress.
The mission of this new charity project is to create an innovative dimension where the art object is also invested with a social responsibility that allows it to be a driving force for change.
“KASC is much more than a collector’s item, it is an intersection and overlapping of different cultural influences that create a new intermediate identity capable of revealing a hitherto hidden value. It is a contemporary totem, a tangible emotion that wants to provoke confrontation and inspire change” says Zak Oganian, Managing Director of Kinahan’s Whiskey.
For the first release KASC has collaborated with the contemporary artist MARCANTONIO that counts among its collaborations realities such as Seletti, Giorgio Armani and the Rossana Orlandi art gallery.
For this occasion the Italian artist has created a work entitled “I’M OK”, whose characteristic is a portrait of the artist himself set inside a bottle of Kinahan’s Whiskey.
The profits from the work, which will be produced in a limited edition of only 500 pieces, will be donated to Food for Soul, the non-profit association of Massimo Bottura and Lara Gilmore, which encourages a healthy and fair food system.
The online pre-order of the artwork is already available and you can find it here.