Kith presents its Fall 2023 collection with the help of Brian Cox, star of Succession, one of this year’s most acclaimed TV series. In a video published on the brand’s website and Instagram page, we see Cox wearing Kith varsity jackets, sweaters, and pullovers while tending to plants at a countryside villa, driving a red BMW 3 Series, and relaxing while watching a movie in a cinema room. It’s Ronnie Fieg himself – the founder of Kith – who tells us how significant this moment is for his career. Creating this short film is nothing more than another declaration of love from the designer for the world of cinema and TV series.
Specifically, the collection – available starting today – has been designed for the transitional season. New silhouettes are introduced, such as the Wyona Full-Zip Varsity Sweater, the Leather Maclay Jacket, and the Corduroy Doscher Shirt, along with the return of more classic pieces like the Coach Jacket and the Utility Crossbody in a new version. In this collection, Kith also collaborates with New Era – to bring back the 59fifty and 9fifty caps – and Converse by updating the Chuck Taylor All Star 1970.
Nei panni di Logan Roy in Succession, Brian Cox porta un pò di quiet luxury – uno dei trend nati dalla serie firmata HBO – anche in questa campagna. Al posto di vederlo indossare completi classici, però, lo vediamo indossare tracksuits firmate Kith. Insomma, una partnership perfetta quella di Cox con indosso i capi di uno dei nostri brand streetwear preferiti.
In the role of Logan Roy in Succession, Brian Cox is the epitome of quiet luxury – one of the trends born from the HBO series – and brings it to this campaign as well. However, instead of seeing him in classic suits, we see him wearing Kith tracksuits. In short, this is the perfect partnership with Cox wearing the pieces of one of our favorite streetwear brands.