Kith has recently presented its Spring 2 collection and has done so together with a true hip hop legend, Mason Durrell Betha aka Mase.
The rapper born in Jacksonville and raised in Harlem is the protagonist of the campaign of the New York-based brand, “New York to the World”, with shots in the typical style of Ronnie Fieg while wearing some items of the upcoming collection.
After bringing in Steve Buscemi for Spring 1, Kith turns to the Grammy-nominated rapper for a launch that sees Mase deliver a simply sensational one-minute ad hoc freestyle in which he quotes and references a number of great NBA and WNBA players such as the late Kobe Bryant, the legend of the San Antonio Spurs Tim Duncan, the fantastic Sue Bird, one of the strongest point guards ever and number 11 of the Brooklyn Nets Kyrie Irving and one of the most interesting prospects and one of the most exciting players to see today on a parquet, Ja Morant of the Memphis Grizzlies.
The collection consists of 78 items characterized mostly by a color palette reminiscent of earth and pastel shades. Within the offer Kith reproposes the 101 Program with the Madison Jacket (the one worn by Mase), a long sleeve and a series of shorts.
Kith’s Spring 2 collection will be released on Friday the 25th on the New York-based brand’s website.