designer Simon Porte Jacquemus decided to break down the barriers between fashion and art, working with the Canadian artist Chloe Wise to illustrate his 2019 Spring campaign, La Riviera.

It isn’t the first time that the world of fashion blends with that of art, for example, we remember the collaboration between Alessandro Michele and the painter Ignasi Monreal, who created Renaissance-style works for Gucci.

It seems that Jacquemus had the idea of working with Chole after having seen her stories on Instagram, which deal with topics such as consumerism in an original and ironic way. From that moment on, the artist decided to create works in her New York studio based on the compositions designed by Jacquemus, including three models from the Spring collection.

The designer launched his brand when he was only 19, a year after moving to Paris and became famous for his unusual minimalist designs that draw inspiration from the South of France. In the Spring collection campaign, we find sun-kissed women savouring rosé dressed of clothes from the new collection among one of the key pieces stands out: mini waist-bag.