To become one of the best NBA players in history requires sacrifice, dedication, and perseverance, but to become a symbol, the idol of millions of people needs much more. That’s why LeBron James did it because he won both on and off the field and Nike couldn’t help but tell his story in one of his winning commercials.
Beginnings is the title of the video that in little more than a minute not only retraces the stages of the NBA champion’s career but also retraces his life, starting from his humble origins to which he owes his nickname “a kid from Akron” arriving at the opening of “I Promise School”, a school that James himself financed.
As the images scroll across the screen and the notes of Bon Iver’s “Naeem” resonate in the background, the words of Los Angeles Laker number 23 are lapidary.
We always hear about an athlete’s humble beginnings. They’re supposed to be stories that let you know, these people are special. But you know what would be really special? If there were no more humble beginnings.
Carlos Jiménez Varela, an award-winning creative director and designer from Costa Rica and specialized in photocomposition and photo retouching, has created the Air Jordan Project, a project where he portrays the sneaker models of the Air Jordan brand line in a surreal way. The work consists in enlarging in scale each shoe produced by Nike and, subsequently, positioning it in different places, in a methodical way so that the sneaker can blend with the surrounding environment. To achieve an optimal result, the artist used Photoshop for image processing and post-production. The way it was used, the color, in fact, is not necessarily the one in which each model was released, but the one that best suits the composite from an artistic point of view.
Then Carlos Jimenez Varela, for the realization of Air Jordan Project, personally took the photos of the environments or found them on royalty-free websites such as Unsplash, Pixabay or Pexels and, again using Photoshop, the artist made some changes to better insert the shoe into the context. The photo of the sneaker itself comes from Amazon or other online retailers. The environments in which the shoes are inserted are multiple, from city streets, airports, beaches, seabed, etc. etc..
The project follows a chronological order and the shoes are placed according to the period in which they were released. Air Jordan Project and the other works are on the official website of the artist and on his Instagram profile!
From Nike’s tearjerkers to those signed by great professionals such as Ridley Scott. This year brands and organizations have challenged each other with commercials and advertising campaigns. Let’s find out together what drove us crazy.
We can’t draw up the ranking of the best commercials of 2019 without including one from Nike – spoiler: it won’t be the only one. At the top of our list then there is Dream Crazier, the commercial, narrated by Serena Williams, which enhances the women of the sport and shows their tenacity, determination, and aggressiveness: these athletes have broken the barriers and exceeded their limits.
Pornhub The Dirtiest Porn Ever campaign starts like this: “At Pornhub we have a motto: the dirtier the better, but even for us there’s a limit.” The commercial consists of a porn in favor of the environment shot on one of the dirtiest beaches in the world, in the Caribbean. The video is really worth it.
Released on May 17th, on the occasion of the International Day Against Homophobia, the IKEA #Fateloacasavostra campaign was accompanied by a touching commercial in which Michela and Alessandra, William and Micheal, Marco and Marco, Silvia and Domiziana, alone Josephine appear. 9 faces in which is enclosed the story of infinite others, of all those who “have been asked” to show their love within four walls, where no one could see or hear them.
If we all had our period, maybe we’d all be more comfortable. That’s the thought behind MENstruation, Thinx’s first national campaign. In the commercial we see men in situations that are considered normal for every woman and girl: staining the bed at night, dropping Tampax from the bag or lending themselves a tampon. It’s a campaign that makes you think and reflect and perhaps, for the first time, the advertising of a product for menstruation is aimed at men and not women.
In the #MeToo Era, Gillette’s famous slogan “The Best A Men Can Get” cannot remain unchanged. This year, the well-known shaving products company decided to propose “We Believe: The Best Man Can Be”, which is against all those sexist behaviors, openly taking sides against all kinds of violence.
The one signed Burger King is just one of many commercials released during the night of the Super Bowl. The famous fast-food chain wanted to show how certain things never go out of fashion, and what better way than for Andy Warhol to enjoy his sandwich in peace?!
We anticipated that Nike would have more than one position in our personal shortlist. Here we are, then, with the second spot of the American giant that this time sees as protagonist Tiger Woods who at 43 years old has the same dream as ever, that of beating Jack Nicklaus’ eighteen majors.
This year Apple has updated its “Behind The Mac” advertising campaign, with a new nostalgic spot called “Behind The Music“. Apparently, if behind every great man there is a great woman, behind a great musical success there is a Mac. In the one-minute spot, we see our English musical idols in the production or recording stages that always work behind an Apple screen.
For the campaign The Seven Worlds by Cognac Hennessy was named none other than the famous and award-winning director Ridley Scott. The video, just over 4 minutes long, is a journey to discover what is hidden in every single drop of one of the world’s most prized cognacs. The Seven Worlds is proof that sometimes great cinema and advertising are not only close worlds but when they are united by a great professional the result is sensational.
There are things that only a glance can tell you. For this reason, every year, on the second Thursday of October, World Sight Day is celebrated, and for the occasion, Salmoiraghi & Viganò has created a touching commercial that celebrates in all respects the sight and what is able to make us live.
It seems that Netflix really wants to start the new year with a bang, from epic and eagerly awaited returns to season finals that we wish they’d never come. Let’s find out what’s new and what dates to mark on the calendar together.
Anne with an E: the finale season: 2020 begins with a season finale, the series inspired by Lucy Maud Mongomery’s novel, in which the adventures of Anne of Green Gables are told. The ten episodes of the third and final season, after having already been broadcast in America by the CBC, will arrive on Netflix on Friday, January 3.
Frankie & Grace, Season 6: Over the years it seems that Frankie and Grace, or rather Jane Fonda and Lily Tomlin, have made a breakthrough in the hearts of Netflix subscribers, so much so that Netflix renewed the series for a sixth and a seventh season even before the release of the fifth. The 13 new episodes will be available from Wednesday, January 15 and who knows, maybe there will be weddings and new loves on the horizon.
A Fall from Grace: When gentle, law-abiding Grace confesses to killing her new husband, her skeptical young lawyer sets out to uncover the truth. So this is the official plot of the film by Tyler Perry, which at the moment does not have a trailer yet. This crime/thriller will arrive on Netflix on Friday, January 17.
Sex Education, Season 2: One of the platform’s most successful series, with over 40 million viewers, the announcement of the second season of Sex Education came almost a year ago, with the reconfirmation of the entire cast. The new eight episodes, in which we will find out how Otis and his friends will evolve, will be available from Friday, January 17.
Chilling Adventures of Sabrina, Part 3: In the new year, we’ll also return to Greendale, that we left just after Nick’s sacrifice. Saving him will probably be the mission in which we will see the young witch and her friends engaged in this third part. Ready for some thrills? The eight episodes of the third part will be available from Friday, January 24th.
BoJack Horseman, Season 6, Part B: January ends with one of the most difficult goodbyes, the one to BoJack Horseman. There is already talk of a grand finale with the flakes and after the release of the first eight episodes in October, expectations are even higher. The last eight episodes of BoJack Horseman will be available on Netflix from Friday, January 31.
After the various successes of 2019, Amazon Prime Video wants to improve and offer a more complete streaming service for next year that can satisfy all kinds of users. For this reason the catalogue will expand, both for TV series and movies. Here’s what you absolutely must not miss in January!
Star Trek: 2020 begins in the most nerdy way possible with the release of all the chapters of the film saga. Amazon Prime video offers the films: Star Trek, Star Trek II – The Wrath of Khan, Star Trek III – In Search of Spock, Star Trek V: The Last Frontier, Route to the Unknown and, finally, Star Trek – The Uprising. They will be available on the platform from Wednesday, January 1.
The Goonies: in conjunction with Star Trek, on the same day (Wednesday, January 1) , Richard Donner’s cult film from the 1980s will be made available on the streaming platform. After returning to cinemas for three days – Monday 9, Tuesday 10 and Wednesday 11 December 2019 -, Amazon Prime Video will also present The Goonies again.
Treadstone: as for the series coming out in January, the first one will be an action thriller and will arrive in Italy exclusively from Tuesday, January 10, when all the episodes of the first season will be available. The series is based and connected to the Bourne saga movies, and explores the story of Operation Treadstone, the CIA’s undercover covert operations program that uses behavior modification to transform some recruits into assassins with incredible potential.
Troop Zero: then we continue with an exclusive Amazon Prime Video, a film by Bert & Bertie, starring Mckenna Grace and Viola Davis. Set in rural Giorgia, an original and imaginative girl dreams of life in space. When a competition offers her the chance to be part of NASA’s Golden Record, she hires a Birdie Scouts troop and creates a lifelong friendship. The film will be released on Tuesday, January 17.
Star Trek Picard: Sir Patrick Stewart returns as Captain Picard, on Amazon, on this January. The series was presented during the last edition of Lucca Comics & Games 2019, and was received with great enthusiasm. The series will be available from Tuesday, January 24th.
Ted Bundy: Falling For a Killer, the series: in 2019, in the cinemas, we saw the movie about the serial killer Ted Bundy, played by Zac Efron – yes, the same one who stole our hearts as Troy Bolton when he was 10 years old. The docs-series will be released in 2020 and will be available from Tuesday, January 31.