It’s September 1st and, as always for 23 years, on track 9 3/4 of King’s Cross the train is ready to leave for Hogwarts School of Witchcraft and Wizardry.
To celebrate the return to school, just today, LEGO launches a new spectacular set dedicated entirely to the world’s most famous magician and one of the iconic places in the saga, Diagon Alley.
Impossible to forget the moment when Hagrid beat his umbrella on The Leaky Cauldron’s brick wall, opening a passage between the world of Muggles and the world of magicians, forever changing the lives of little Harry Potter and millions of children around the world.
Thanks to LEGO from today you can build your own personal Diagon Alley, discover all the details of the stores and populate them with all the minifigures included in the set.
The 5,544 pieces will be used to build a set just over one meter long that includes Ollivanders Wand Shop, Scribbulus Writing Implements, Quality Quidditch Supplies, the Daily Prophet, Florean Fortescue’s Ice Cream Parlor, Flourish & Blotts bookseller and Weasleys’ Wizard Wheezes. The 14 minifigures, instead, are those of Harry, Ron, Hermione, Draco, Ginny, Molly Weasley, Ollivander, Gilderoy Lockhart, Lucius Malfoy, Hagrid, Florean Fortescue, the photographer of the Daily Prophet and the inevitable Fred and George Weasley.
It was the latter, or rather their interpreters James and Oliver Phelps who announced the release of the Diagon Alley LEGO set with a video in which they reveal all the secrets of the individual buildings and stores, inviting fans to discover with their own eyes all the details of this little gem through an augmented reality experience that can be accessed through a QR code available on the LEGO website.
With the LEGO set of Diagon Alley you are ready to leave for Hogwarts!