If you’ve never wondered what are the fonts of the logos we see every day on clothes, food or just walking down the street, you’re obviously not a fan of the graphic design world. But someone out there wondered and also made, based on it, an original work that will make you big fans of this art form. The creative in question is called Emanuele Abrate, born in 1991, who in the project called Logofonts replaces the names of brands such as adidas, WhatsApp, Starbucks and many others with the fonts with which they are written. The project proved to be potentially infinite, so much so that the idea of creating a dedicated Instagram profile with the name @logo_fonts came up.

Here we present our favorites.