Art Mamba Forever, Nike celebrates Kobe Bryant
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Mamba Forever, Nike celebrates Kobe Bryant

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Giulia Guido

Yesterday morning in Los Angeles, thousands of people gathered at the Staples Center and, together with NBA players and WNBA players, along with friends and family, gave their final farewell to the man, the champion, husband and the world’s best father, Kobe Bryant.

For the occasion, in the middle of the parquet, to share their words with the world, Jimmy Kimmel, Michael Jordan, Shaquille O’Neal, Sabrina Ionescu and, a moved and tried Vanessa.

They and the musical performances of Beyonce, Christina Aguilera, and Alicia Keys, were also joined by Nike, who for the occasion published a commercial that goes straight to the heart.

Two minutes of a black background on which stands out the word “Forever” next to which alternate all those words that are the mirror of the NBA champion. “Reggiano Forever”. “Laker Forever.” “Daddy Forever.” “Mamba Forever.

Although every one of us has a different memory of Kobe, Nike has managed to pay tribute to each one of them.

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Written by Giulia Guido
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