Art M&C Saatchi’s commercial for Promote Iceland inspired by scream therapy
Artadvertising

M&C Saatchi’s commercial for Promote Iceland inspired by scream therapy

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Giulia Pacciardi

Filmed during the lockdown period, one of the most stressful and frustrating moments we’ve experienced in recent years, the first campaign by advertising agency M&C Saatchi London for Promote Iceland is an invitation to let all the weight we feel inside out of our bodies.

It’s called Let it out and it’s inspired by scream therapy, a therapeutic tool developed in the 70s to help people get rid of repressed emotions by removing accumulated stress.

If you don’t think it works, you can try it by going to the “Looks like you need to Let It Out” website, recording your scream and letting it spread through speakers located in seven locations in Iceland including Festarfjall, on the Reykjanes peninsula, Djúpivogur, to the east, and Skógafoss waterfall to the south.

While you’re waiting to reclaim your travels and your planet, send your voice to the place that you think should be the first to welcome you.

Artadvertising
Written by Giulia Pacciardi
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