Art The world’ s smallest McDonald’s has opened and it’s called McHive
Artcampaign

The world’ s smallest McDonald’s has opened and it’s called McHive

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Giulia Guido
mchive mcdonalds | Collater.al

The idea to make McHive, the smallest McDonald’s in the world, came to the creatives of the marketing and communication agency NORDDDB to pay homage to the fast-food chain in Sweden that, on the roof, host hives.

McHive reproduces the real McDonald’s in every way, from the sign to the doors, from the roof to the windows, what changes is the interior. Once the small structure has been uncovered, the whole is designed to house a series of hives.

McHive follows the trend of many McDonald’s in the world who seem to be increasingly attentive to the green and take the side of ecology and for the first time, not only people but also bees can have a lunch break at the fast food.

mchive mcdonalds | Collater.al
mchive mcdonalds | Collater.al
mchive mcdonalds | Collater.al
mchive mcdonalds | Collater.al
Artcampaign
Written by Giulia Guido

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