MENstruation, the Thinx commercial in which men also get their periods.

MENstruation, the Thinx commercial in which men also get their periods.

Giulia Guido · 2 months ago · Art

If we all had them, maybe we’d be more comfortable with them. 

This is the thinking behind MENstruation, Thinx‘s first national campaign. 

If you don’t know it, Thinx is an American company that produces a line of lingerie made with a new technology that allows you to do without the pad.

Born four years ago, in the last times it has collected more and more consents and appreciations that have prepared the ground to the first great national campaign. 

For the MENstruation video, Thinx relied on the professionals of the BBDO New York advertising agency and director Rachel McDonald. 

In the commercial we see men in situations that are considered normal for every woman and girl: staining the bed at night, dropping tampons from the bag or lending oneself a pad. 

It’s a campaign that makes you think and reflect and perhaps, for the first time, the advertising of a product for menstruation is aimed at men and not women. 

MENstruation, the Thinx commercial in which men also get their periods.
Art
MENstruation, the Thinx commercial in which men also get their periods.
MENstruation, the Thinx commercial in which men also get their periods.
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Positive Feedback: stop and listen

Positive Feedback: stop and listen

Collater.al Contributors · 2 months ago · Art

Positive Feedback is a kind of conscious-stop and go from schizophrenic Milanese turbo-routine dominated by meetings, small talks, queues, and back-and-fort in the subway.

Positive Feedback was held at Pirelli HangarBicocca last Friday (Oct, 8th) by the creative unit Threes in collaboration with Lorenzo Senni (Presto?! Co-founder).

Like a thief in the night – among The Seven Heavenly Palaces by Kiefer, it went on stage a proper ode to the free musical experimentation thanks to masters of ceremony like Curtis Roads, Floriam Hecker and Lorenzo Senni himself: a climax session started from Curtis’ relaxed rings, passed slowly through the psycho-acoustics compositions of Hecker and ended up with the acid-flashes curated by Lorenzo Senni.

Soundwaves generated by conscientious “disturb” that induced emotional spinnings, instant headache and simultaneous external-internal points of view.

The dark corners, lap-dance remains, gin tonic and blurry neon marked the after-show at Ex-Cinema Aramis – Striptease with no effective stop of thoughts-vortex.
Ewa Justka, Tasho Ishi e Donato Dozzy have masterfully continued the journey adding some clubbing-verve till late night by letting us just the silence of Viale Padova.

Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al
Positive Feedback | Collater.al

Text by Marco Gardenale

Positive Feedback: stop and listen
Art
Positive Feedback: stop and listen
Positive Feedback: stop and listen
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The Tetro light show at the Intercontinental Lyon – Hotel Dieu

The Tetro light show at the Intercontinental Lyon – Hotel Dieu

Giulia Guido · 2 months ago · Art

The Intercontinental Lyon – Hotel Dieu is one of the oldest buildings in the city. Originally a hospital – the oldest in the region – it has since been used as a hotel and has undergone massive renovation over the past three years. The Hotel-Dieu reopened in its new guise last year, but only a few days ago it officially celebrated its opening, offering guests and spectators a unique spectacle. It was a lighting show curated by the French creative agency Tetro

Inside the large 32-meter high dome, the symbol of the building, images were projected ad hoc sewn onto the shape of the dome, exploiting its depth above all. 

The fil rouge that was followed in the creation of the projections was the journey, but declined in different ways: from the great journeys of explorers in 1700 to expeditions to the depths of the seas and oceans, up to space missions. 

The spectator, seated in the atrium and with his nose upwards, is wrapped in these images made with plays of light and transported for a few minutes into a parallel universe. 

Watch the video to discover the full projection! 

Tetro al Grand Hotel Dieu di Lione | Collater.al
Tetro al Grand Hotel Dieu di Lione | Collater.al
Tetro al Grand Hotel Dieu di Lione | Collater.al
The Tetro light show at the Intercontinental Lyon – Hotel Dieu
Art
The Tetro light show at the Intercontinental Lyon – Hotel Dieu
The Tetro light show at the Intercontinental Lyon – Hotel Dieu
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The first edition of “Books and others” at ICA Milano

The first edition of “Books and others” at ICA Milano

Collater.al Contributors · 2 months ago · Art

Something new in town! The last weekend of September, ICA Milan hosted the first edition of “Books and others“, three days dedicated to the books of art and visual culture, in which are presented and made available to the public about 100 titles of books and art catalogs proposed by 30 Italian publishers.

Books and Others da ICA Milano | Collater.al

The curators are Chiara Costa, publisher and contemporary art historian, Giovanna Silva, photographer and founder of the Humboldt Books, Dallas, a graphic and creative design studio founded by Francesco Valtolina and Kevin Pedron, and Alberto Salvadori, ICA director.

At the same time, ICA hosted the exhibition “Work-Book-Work curated by Gregorio Magnani on the subject of the artist’s book. The exhibition puts in dialogue a series of works conceived by five international artists who have chosen the artist’s book, understood as an autonomous work of art, as the central element of their research.

In conjunction with “Work-Book-Work” a program of lectures and conferences with the artists and curators of Books and Others.

The visitors were involved in the seminar “September Book, a workshop curated by Dallas and conducted by Giovanni Murolo and Marco Tomassoli with the participation of 8 artists, who worked with the public to create an editorial related to the work of every artist. Meanwhile, ICA is already preparing the next exhibition, “Perché le frontiere cambiano” by Masbedo, which opens this Friday, October 11th.

A jury of five experts – Saul Marcadent, Anna Franceschini, Cecilia Canziani, Samuel Gross and Lorenzo Paini – awarded the prize for the “best book of art and visual culture published in Italy in 2018” to the volume “Global Tools 1973- 1975 When Education coincides with Life “, edited by Silvia Franceschini and Valerio Borgonuovo for the NERO editions. To compete with the book of NERO, “Disappearing Objects” by Louis De Belle published by Bruno and “Unfinished. The birth of a style”, 2018 by Alterazioni Video published by Humboldt Books.

Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al
Books and Others da ICA Milano | Collater.al

Text by Bianca Felicori

The first edition of “Books and others” at ICA Milano
Art
The first edition of “Books and others” at ICA Milano
The first edition of “Books and others” at ICA Milano
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Gli Occhi Dicono Tutto, Salmoiraghi & Viganò’s touching campaign

Gli Occhi Dicono Tutto, Salmoiraghi & Viganò’s touching campaign

Giulia Guido · 2 months ago · Art

There are so many details and facets that populate our days and our daily lives that we take for granted. One of these is certainly the sight, the possibility to see people, faces, objects, colors, landscapes, which makes us happy, but also the causes of our pain. Because after all, there are things that only a glance can tell. 

It is precisely for this reason that the second Thursday in October is World Sight Day(WSD), called by the World Health Organization, the International Agency for the Prevention of Blindness and the World Union of Blind and Partially Sighted People to raise awareness on the prevention of eye diseases. 

For the occasion, Salmoiraghi & Viganò has created a touching spot that celebrates in every way the sight and everything that it can make us live. Gli Occhi Dicono Tutto, directed by Federico Brugia, is a series of common moments and phrases related to eyes and eyes. Perhaps after seeing him “Roll your eyes“, “Feast your eyes“, “Don’t even have eyes to cry“, “Don’t believe in your own eyes” will have another meaning.  

Gli Occhi Dicono Tutto, Salmoiraghi & Viganò’s touching campaign
Art
Gli Occhi Dicono Tutto, Salmoiraghi & Viganò’s touching campaign
Gli Occhi Dicono Tutto, Salmoiraghi & Viganò’s touching campaign
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