If we all had them, maybe we’d be more comfortable with them.
This is the thinking behind MENstruation, Thinx‘s first national campaign.
If you don’t know it, Thinx is an American company that produces a line of lingerie made with a new technology that allows you to do without the pad.
Born four years ago, in the last times it has collected more and more consents and appreciations that have prepared the ground to the first great national campaign.
For the MENstruation video, Thinx relied on the professionals of the BBDO New York advertising agency and director Rachel McDonald.
In the commercial we see men in situations that are considered normal for every woman and girl: staining the bed at night, dropping tampons from the bag or lending oneself a pad.
It’s a campaign that makes you think and reflect and perhaps, for the first time, the advertising of a product for menstruation is aimed at men and not women.