As a first step, the world’s most famous fast-food chain launched a commercial in which an animated action figure from La Flame tells the story of its special menu, The Travis Scott Meal, which includes: a Quarter Pounder with pickles, ketchup, mayonnaise, and bacon, french fries with BBQ sauce and a Sprite.
At the beginning of the year McDonald’s had made a funny campaign about celebrity orders and on this false line also came the “Cactus Jack” menu.
Of course, the merchandising related to the operation could not be missing.
The Texas rapper has released 60 different items on his online store, all characterized by the co-branding Mc/Cactus Jack, among which we find: a series of tees, hoodies, a work jacket, shorts – also in denim – nylon pants, hats, a basketball jersey and shorts, a basketball ball, a tie, socks and many accessories, such as the giant pillow in the shape of Nugget and Scott’s action figure.
The merchandising is now available on Travis Scott’s webshop.