For the third year running, IUTER has been at ComplexCon in Long Beach, California, with a pop-up store. The event stands out for being the most important international event for streetwear, sneakers and street-cultures and the presence of the Italian brand, which since 2002 has been making items that combine the quality of Made in Italy and street culture, was essential.

For this occasion, IUTER presented its latest capsule collection Milano Members Club, with rapper Gué Pequeno as a special guest. The project is inspired by meetings in bars and restaurants, so rooted in Italian culture that it was exported to the United States at the beginning of the century.

On the various items of the collection, in addition to the words Milano Members Club, there is the saying “Hear no evil, see no evil, speak no evil”, used to refer to those who, having emigrated to a foreign country, protected the community of which they were part with silence.

Finally, to underline the fact that this is a line totally produced in Italy, on each piece of the collection was sewn a small flag tricolor.

Milano Members Club is available from 3 November 2018 in the IUTER stores and online on the official IUTER website.

[vimeo]https://vimeo.com/298233181[/vimeo]