Grocery shopping can become a conceptual experience—especially when it’s being reinvented by the Museum of Modern Art in New York. With MoMA Mart, the New York museum turns the everyday act of buying groceries into a playful, design-forward installation, bringing a faux-food pop-up inside its Design Store locations in SoHo and Midtown.
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On the shelves—through March 29, 2026—you won’t find anything edible, but objects that mimic food with surprising precision: tomato-shaped lamps, clocks that look like sandwiches or slices of pizza, vases, stools, and sculptural salt-and-pepper sets. The imagery openly nods to Pop Art and the experiments of artists such as Claes Oldenburg and Ed Ruscha, where food becomes a visual language and a tool for reflecting on domestic culture and everyday rituals.
MoMA Mart plays with the ambiguity between function and illusion, inviting visitors to “eat with their eyes” and to consider how contemporary design can use irony to speak about habits, consumption, and desire. It’s not just an aesthetic exercise: the project stems from the work of the Design Store buyers, with a selection of products approved by MoMA’s curatorial team—continuing the museum’s long-standing relationship with faux-food objects, suspended somewhere between art and utility.
All pieces are available for purchase both in-store and online, and the proceeds support the museum’s exhibition and education programs. It’s a different kind of shopping trip—where humor and design turn the cart into a small act of contemporary patronage.
