Moncler recently announced the launch of The City of Genius, a unique event taking place in Shanghai on October 19, 2024, coinciding with the closing of Shanghai Fashion Week. This new chapter of Moncler Genius serves as an ode to universal creativity, offering a space where art, fashion, design, and entertainment converge to explore the concept of the “innate creative genius” within each of us. Let’s take a look at the creatives who will be part of this project.

The City of Genius will span over 30,000 square meters, divided into thematic neighborhoods, each representing a different aspect of genius. New collections will be showcased in this context, involving some of the most important creatives internationally. Moncler continues to collaborate with prominent figures in the art and fashion world to expand its vision. Among the co-creators of this edition are personalities such as Edward Enninful, Hiroshi Fujiwara, Donald Glover, Willow Smith, A$AP Rocky, Nigo, Francesco Ragazzi (Palm Angels), and Rick Owens.

At the heart of the event is the teaser campaign Born Genius, which portrays the participating creatives at the age of five, highlighting the power of their “genius” at a young age. Following this, a short film titled The City of Genius, directed by photographer and filmmaker Wing Shya, will be presented, featuring Leah Dou, Moncler’s global ambassador. Set in an imaginary city inspired by Shanghai, the film explores Leah’s personal journey from childhood to adulthood, showcasing how she has managed to preserve her creative imagination.

Conceptual artist Xu Bing, known for his exploration of language and semiotics, will also be a prominent figure in the event. His contribution directly ties to the central theme of The City of Genius, through artistic expression in calligraphy.

The event will be live-streamed on platforms such as WeChat, Douyin, RED, and Weibo, bringing the experience to a global audience.