For Milan Design Week, Moncler brings the concept of its upcoming summer season, Puffy Summer, into the heart of the city with an intervention that transforms the space of 10 Corso Como into an immersive environment, suspended between installation and scenography.
From April 16 to 28, the maison’s summer concept takes shape through a giant inflatable octopus that wraps around the façade and extends into the interiors, becoming the symbol of this new season. Its tentacles move between architecture and display, redefining the space and guiding visitors’ gaze. More than a scenographic element, the installation becomes a physical translation of the idea of puffiness: soft volumes, lightweight surfaces, and a playful aesthetic that reinterprets codes historically associated with winter.
Inside, the space hosts 24 looks from the Moncler Collection Summer 2026, arranged within an exhibition path that creates an ongoing dialogue between garments and environment. Layering, long a key element of Moncler’s language, is here reinterpreted for summer: lightweight overlaps, breathable materials, and vibrant color palettes ranging from softer tones to more saturated hues.
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The experience goes beyond the presentation of the collection, unfolding as a narrative environment in which every element contributes to defining a cohesive visual world. The organic forms of the installation, inspired by the marine universe, interact with the volumes of the garments, creating a visual rhythm that alternates lightness and structure. It is a way of making the idea of seasonal transition tangible, transforming an iconic code like padding into a language suited to the warmer months.
And from 10 Corso Como, Moncler is not simply presenting a summer wardrobe, but staging a fully immersive experiential space. Puffy Summer thus becomes an invitation to step into the brand’s world, physically moving through it: a narrative that unfolds between fashion, installation, and perception, conveying an idea of summer defined by lightness and movement.
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