Style Everyone’s kissing in the latest Moncler + Rick Owens campaign
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Everyone’s kissing in the latest Moncler + Rick Owens campaign

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Anna Frattini

The Moncler + Rick Owens campaign for Spring/Summer 2026 carries with it the full force of an intimate, private gesture: the kiss. After the viral campaign featuring Robert De Niro and Al Pacino, Moncler continues to focus on the core values of human relationships as the starting point for campaigns that never go unnoticed. This time, it’s not only the silhouettes or the references to Berlin brutalism, but above all the shots by Juergen Teller that transform the collection into something emotional before it is aesthetic. It is through the lens of the German photographer that the imagery evoked by Rick Owens truly takes shape. Let’s see how.

In the images we see Rick Owens and Michèle Lamy—creative and romantic partners—alongside Teller himself and his wife and partner Dovile Drizyte. There’s no posing, no distance, no narrative construction: the protagonists kiss, touch, and move naturally while wearing pieces from the collection. The result is a raw, disarming aesthetic, where clothing becomes the frame.

The looks—from kilt shorts, asymmetric skirts, and oversized bombers to lightweight outerwear in nylon and leather—don’t try to dominate the image. Instead, they seem to absorb the energy of the bodies, adapting to gestures, postures, and the moments of intimacy Teller captures. Even the more technical details, like Geocamo quilting or the Trailgrip Megalace sneakers, work as quiet elements: present, but never the unquestioned stars.

The reduced palette—starting with black and moving into a dark red new to the collaboration—adds to this sense of suspension, leaving room for human relationships, glances, and skin. It’s an aesthetic that rejects polish and embraces imperfection, consistent with Teller’s vision and with Rick Owens’ universe, long drawn to a kind of beauty that refuses to be domesticated.

In this sense, the Spring/Summer 2026 collection exists almost as an extension of the shots themselves: a wardrobe designed to be lived in, touched, loved. Moncler provides structure and functionality, Rick Owens delivers the conceptual tension, but it’s Juergen Teller who closes the circle, turning it all into a visual story about love, complicity, and the possibility of finding intimacy even inside the hardest forms.

Stylecampaign
Written by Anna Frattini

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