Louis Vuitton has officially announced that Japanese tennis player Naomi Osaka, three-time Grand Slam winner, currently number 3 in the WTA ranking – she was the first Asian athlete to become WTA number 1 and the first Japanese to win a Slam tournament – and recently named Female Athlete of the Year by the Associated Press, is the new brand ambassador of the French fashion house.
Osaka will debut as a testimonial in the Spring/Summer 2021 campaign photographed by Nicolas Ghesquière, artistic director of Louis Vuitton’s women’s collections.
“Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton. It is such an honor to work with Nicolas – he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me.”, said the Japanese tennis player.
Ghesquière added: “Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values”.
In fact, Osaka is one of the most committed athletes on topics such as racial injustice and police brutality in the United States of America and has always exposed herself in the first person to condemn any kind of abuse.
We just have to wait for the Louis Vuitton SS21 campaign to see what Naomi Osaka and the French fashion house have in store for us.