Style New Balance launches new video for “We Got Now” campaign

New Balance launches new video for “We Got Now” campaign

Andrea Tuzio

New Balance recently unveiled the new chapter of its We Got Now campaign: “Impatience Is A Virtue”.

A deeper look at what drives New Balance athletes and fearlessly independent fans of the Boston-based brand around the world.
The drive is to claim the present moment, the “now”, and to always and consistently pursue their passions and dreams.

This latest installment of the campaign – conceived and produced with New York-based agency VMLY & R features some of NB‘s most prominent ambassadors, including activist and artist Jaden Smith, two-time NBA champion Kawhi Leonard, sprinter Sydney McLaughlin, tennis star Coco Gauff, Liverpool striker Sadio Mané and pro-skaters Tiago Lemos and Margie Didal along with others who aspire to excellence in every field.

We Got Now

“We all have it in us to do great things,” said Jaden Smith, “it’s about committing every day to make a difference”.

“Giving back to the community is very important to me. And the latest We Got Now commercial shows that empowering the next generation is critical to making real change”, said Kawhi Leonard.

We Got Now

“The world is a very different place than it was a year ago,” said Coco Gauff. “We have the opportunity to better shape it with our voices, and it all starts with small actions in our communities. I’m excited to be a part of this movement with New Balance and look forward to continuing the work, both on and off the field”.

We Got Now

The video also shows us young people from around the world who exemplify the message of We Got Now: Mia, who dreams of becoming the greatest basketball player in the world like her idol Kawhi Leonard and strives to become one as soon as possible; a young soccer player imagines one day reaching the same level as Sadio Mané by sending him an autographed ball.

Below you can check out the new video from the We Got Now: “Impatience Is A Virtue”.

Written by Andrea Tuzio
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