Nike and Jacquemus bring sports to everyday life

Nike and Jacquemus bring sports to everyday life

Andrea Tuzio · 1 month ago · Style

Sport has never been exclusively a mere question of performance or victories, but has always carried with it a multitude of values and meanings. These certainly include self-expression and the style with which one approaches sports and other activities.

The latest collaboration between Nike and Jacquemus follows this belief, and the result is a women-focused collection that aims to celebrate the multidimensionality of contemporary female athletes, as well as redefine summe “ready-to-wear”.

The Nike x Jacquemus collection brings sports into everyday life, highlighting Nike’s future vision of “50 for her” in the Beaverton-based brand’s 50th anniversary year.

“For this collaboration with Nike, I wanted to create a collection that reinterpreted women’s sportswear in a minimalist way. I have always been inspired by vintage ACG garments and NIKE campaigns from the 1990s. With this imagery in mind, we designed women’s sportswear with sensual details and neutral colors, along with my personal interpretation of the Humara, my favorite Nike shoe. It was important that the collection be accessible to all bodies, and that it be a natural blend of Jacquemus style and Nike performance”, said Simon Porte Jacquemus, Creative Director and founder of the eponymous brand.

Thanks to the important heritage that Nike carries with it, Jacquemus has imagined a world in which simple outdoor activity is combined with sports in a new, integrated, and more structured aesthetic. A true invitation to bring sports through the front door into everyday life in such a way that it becomes an integral part of everyday life. 

The collaboration with Nike was a 50/50 partnership in which each partner comes together to advance the other in ways that would not have been possible on their own. With Jacquemus, we drew on vintage ACG inspiration, the weave of Nike DRI-Fit fabric, and footwear like the Humara to create a nexus of sport and style that could only be realized through the shared lens of Nike x Jacquemus. Collaborating with partners like Jacquemus allows us to expand the culture of sport and redefine it for the next generation”, said Jarrett Reynolds, vice president of Nike Catalyst Apparel Design.

The collaboration was launched with a stunning campaign shot by Zoë Ghertner, a Los Angeles-based but New York-based photographer known for her natural style and strong ability to portray women in a direct, no-nonsense way. Starring in Ghertner’s shots is British singer Jorja Smith.

The Nike x Jacquemus collection is available exclusively on jacquemus.com until July 7 when it will then also be available for purchase on nike.com, SNKRS App and at select retailers.

Nike and Jacquemus bring sports to everyday life
Style
Nike and Jacquemus bring sports to everyday life
Nike and Jacquemus bring sports to everyday life
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Tommaso Berra · 5 days ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week we have selected your 10 best proposals: @effyrose__, @niinque, @saraperacchia, @jus._._._, @nuovi_obiettivi_, @serenabiaginiph, @nellys.ph, @matti_b9, @franscescaersilia1, @kevin.ponzuoli.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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10 photos to discover Fiumefreddo Photo Festival

10 photos to discover Fiumefreddo Photo Festival

Tommaso Berra · 6 days ago · Photography

In the past few days the Fiumefreddo Photo Festival has opened in the picturesque village of Fiumefreddo Bruzio on the lower Tyrrhenian coast of Cosenza. The event dedicated to contemporary photography is in its first edition and hosts Italian and international artists, as well as a section dedicated to emerging photographers.
Until Sept. 10, the event will host shots by artists, along with events, talks and workshops that will explore the theme of the edition, entitled “MIDWAY: between past and future.”
The aim of the projects is to depict the time that belongs to us but also to provoke perplexity and trigger doubts, delving into the theme of environmental and climate protection and the cultural, political and social fallout it triggers.

Fiumefreddo | Collater.al

Among the leading names at the festival are Misha Vallejo Prut, with his account of the indigenous Kichwa community of Sarayaku (in Ecuador), Marco Zorzanello and his images of how the tourism industry is reacting to the effects of climate change, and Gabriele Cecconi, on display with a photographic survey of the microcosm of Kuwait. Others then included Giacomo d’Orlando and his underwater greenhouses, Fabian Albertini and Alex Urso.
The winner of the call dedicated to emerging photographers is Bianca Maldini, who at the festival will present “Once Someone Told Me,” an exhibition project that stems from a personal research on the incredible, the irrational.
Take a look at 10 of the best photographs on display at Fiumefreddo Photo Festival, a terrace on the world that opens in the heart of southern Italy.

Fiumefreddo | Collater.al
Alexandre Silberman
Fiumefreddo | Collater.al
Maria Giulia Trombini
Fiumefreddo | Collater.al
Gabriele Cecconi
Fiumefreddo | Collater.al
Giacomo D’Orlando
Fiumefreddo | Collater.al
Misha Vallejo
Fiumefreddo | Collater.al
Bianca Maldini
Fiumefreddo | Collater.al
Marco Zorzanello
Fiumefreddo | Collater.al
Francesca Corriga
Fiumefreddo | Collater.al
Alex Urso
Fiumefreddo | Collater.al
Fabian Albertini
10 photos to discover Fiumefreddo Photo Festival
Photography
10 photos to discover Fiumefreddo Photo Festival
10 photos to discover Fiumefreddo Photo Festival
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There are two different Hong Kongs in Cody Ellingham’s shots

There are two different Hong Kongs in Cody Ellingham’s shots

Tommaso Berra · 1 week ago · Photography

New Zealand photographer Cody Ellingham believes that there are two versions of Hong Kong: a real one that exists with its monumental skyscrapers and one that we remember fondly in our memories. 
The series “Fantasy city by the harbour” – from which a book of photographs was also born – stems precisely from an attempt to try to understand how we can return to the “other” Hong Kong, of which only the dreams and atmospheres dense with neon and people frantically roaming the streets of the Asian city remain.

The shots mainly show the architecture of the city, studied through the calm moments of the metropolis. In fact, people never appear, a challenge considering that Hong Kong is one of the most densely populated areas on the planet with its 7 million inhabitants.
In the streets, therefore, only silence remains, interrupted by the buzzing of neon lights, which Cody Ellingham uses to accentuate the aesthetic effect of the views, as if they were sets for a futuristic film set in a hyper-technological city of androids and flying machines.
The photographer had the opportunity to study the city during his frequent travels, choosing moments of calm to make even more vivid and real the Hong Kong that persisted in his memories but was difficult to find in everyday life. The fog favours the general suspended atmosphere of the scenes, the large billboards look like TVs left on after falling asleep on the sofa while the lights of the skyscrapers belie the whole thing: the city is not sleeping.

Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
Cody Ellingham | Collater.al
There are two different Hong Kongs in Cody Ellingham’s shots
Photography
There are two different Hong Kongs in Cody Ellingham’s shots
There are two different Hong Kongs in Cody Ellingham’s shots
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Daniele Frediani’s journey among the nomadic peoples of Kyrgyzstan

Daniele Frediani’s journey among the nomadic peoples of Kyrgyzstan

Tommaso Berra · 1 week ago · Photography

Is it possible for urban man to abandon all stimulus and service of the city to reconnect with an idea of brutal pragmatism dictated by nature? Photographer Daniele Frediani has embarked on a journey to Asia, to some of the territories in which the truth of time and space overpower appearances, consumption and weaknesses of our society.

Frediani in Kyrgyzstan perhaps saw what would happen if we were forced to go back to living as we did centuries and centuries ago, dependent on the cycle of nature and the animal cycle. The shots in his photo series show Kyrgyz nomads as they live by eliminating everything superfluous, decreasing the margin of error, of doubt about what is right or wrong. What the protagonists of these photos have at their disposal is only what their animals have to offer, while all around them are only large grasslands still cold in the Song Kol Lake area.
Living with them is an experience that takes you to another world, a world without time and space: before the Internet and social media, before technology and electricity,” said Daniele Frediani.

Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani | Collater.al
Daniele Frediani’s journey among the nomadic peoples of Kyrgyzstan
Photography
Daniele Frediani’s journey among the nomadic peoples of Kyrgyzstan
Daniele Frediani’s journey among the nomadic peoples of Kyrgyzstan
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