After New York and Shanghai, Nike inaugurated the third seat of the House of Innovation and did so in the heart of Paris, at 79 Avenue des Champs-Elysées, in a historic building dating back to 1928.

Spread over 4 floors and 2400 square meters, the House of Innovation 002 aims to offer consumers a totally immersive and digital experience thanks to the many opportunities that the new Nike flagship offers customers.

The new store will offer the largest assortment of Nike sneakers in Europe, Nike members will have exclusive access to the various releases, every aspect of the shopping experience has been designed to be as user-friendly as possible, in fact each floor is dedicated to a different category with exclusive services such as “Kids Pod”, a space dedicated to interactive games for children, or “Bra Fit by Nike” for women. 

The House of Innovation 002 is also a step towards the goal that Nike has set itself with the Move to Zero project, to completely reduce emissions and zero waste production. 85,000 kilos of recycled material were used to furnish the 4 floors of the store. In addition, the new Parisian flagship is powered entirely by renewable energy thanks to the partnership with Iberdrola, a Spanish company and world leader in the production of wind energy. 

The House of Innovation 002 in Paris opened its doors today, July 30th at 10:00 am.