Sport should be accessible to everyone and should make everyone feel comfortable with their bodies. For Muslim athletes, this means training without abandoning their culture and tradition, even when it comes to having to enter the pool. For this reason, Nike has decided to create Nike Victory Swim, the collection that consists of garments that can cover the entire body, without affecting the sports performance.
The central piece of the collection is the premium swimsuit Nike Victory Full Coverage, accompanied by the Nike Victory Swim Tunic Top – both with built-in sports bra -, the Nike Victory Swim Leggins and the Victory Swim Hijab. Each garment is made of breathable, quick-drying, mesh, anti-UV fabric.
In addition, Nike’s focus on practicality and comfort stems from her interest in listening to and confronting athletes such as Emirates skater Zahra Lari who regularly trains with long swimming sessions she said:
I feel super light and confident in this. It doesn’t weigh you down, and it helped me swim better. It’s so different than any of the swimsuits I’ve ever seen, and I know I can wear this confidently.
Nike’s Vice President and Creative Director Martha Moore also said she was enthusiastic and proud of the project.
To us, Nike Victory Swim Collection shows the power of innovation to invite all women to discover the joy of sport..
The collection will be available online and in selected stores from February 1st, 2020.
In the meantime, discover the campaign below!