New York-based brand NOAH showed its love for New Order with an extensive and sophisticated collection in collaboration with the Manchester band.

The NOAH x New Order capsule collection was presented with a lookbook, shot in the streets of the northern English city, full of references to New Order’s entire discography and is a perfect alchemy between NOAH’s preppy aesthetic and the artistic approach of the band and graphic designer Peter Saville, who designed many of the band’s album covers for the Factory Records label he founded in 1978. 

“As a band, they made timeless music – but that’s only part of why they mean so much to us. They’ve had a long and lasting influence on music, nightlife, and culture and showed how big the creative act could be. Watching New Order succeed, on their own terms, gave us the courage to make our own path”, these are the words of the NOAH team about the project. 

Clothing, accessories, a pack of chewing gum and even a bar of soap for this NOAH x New Order capsule collection available starting today on the brand’s webshop del brand.

Below is the lookbook for the collection.