Off-White unveiled its new Fall/Winter 2022 campaign shot by Brazilian photographer Rafael Pavarotti, accompanied by videos by Italian videomaker Federico Busatto directed by Dazed editor-in-chief and art and image director of the brand founded by Virgil Abloh in 2012, IB Kamara.
The campaign perfectly blends Virgil’s legacy with Off-White’s forward-looking and ever-evolving gaze, highlighting tensions and necessary conversations between past and present, culture and subculture, skatewear and high fashion.
The backdrop to the countryside is the striking Moroccan city of Chefchaouen, the “Blue Pearl of Morocco,” perhaps the most beautiful and evocative in the entire African country. Located at the foot of the Rif Mountains, its defining feature is the wonderful cascade of blue houses perfectly set within a fabulous natural landscape.
The models seem to almost blend with the almost surreal context of the city, in a story made of contrasts and taking inspiration from the various souls that make up Virgil Abloh’s idea and soul.
“Virgil revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change. Virgil Abloh was one of the freest-thinking black men of our time”, Kamara stated.
Off-White’s FW22 collection is available online and in the brand’s boutiques around the world.