Austrian photographer Ness Rubey‘s shots are concepts that become reality. In fact, Rubey’s creative process differs from that of her colleagues because she reverses what normally happens. 

If may perte of photographers start from an idea and try to turn it into an image, into something concrete, Ness Rubey almost always has the final result already clear in her head, the final shot already exists in her imagination, all the work is only to realize it, to be able to share it with the world. 

She then finds inspiration in whatever surrounds her, from a city glimpse to a person she crosses at the supermarket. This results in deeply diverse projects ranging from portraits to landscapes to artistic nudes. For Ness Rubey, there are no limits. 

Check out Ness’s entire output on her website and Instagram profile.