The new collaboration between On and Sky High Farm Goods is one of those born from a shared vision rather than a simple commercial need. The Swiss sportswear brand and the New York–based project founded by Dan Colen join forces to create a multi-year partnership, inaugurated by a capsule that blends Swiss engineering with the agricultural spirit of the Hudson Valley.

The first chapter of this collaboration takes shape through the Cloud 6 SHF, a reinterpretation of On’s iconic model, accompanied by a selection of everyday essentials: the Studio Long-T SHF, the All Day Cap SHF, and the Merino Sock SHF. Everything revolves around the same idea: bringing people closer to nature through movement and creativity.

The campaign is shot by Ryan McGinley, a photographer who became a symbol of a generation able to portray freedom and identity like few others. His images — inspired by his iconic book The Kids Were Alright — spotlight Sky High Farm’s team and friends of the brand in an authentic, energetic narrative. The collaboration is completed by a photographic publication created in partnership with IDEA Books, with all proceeds donated to Sky High Farm, the non-profit farm dedicated to the fight for food equity.

With palettes inspired by earthy tones and materials that blend technology and comfort, the On x Sky High Farm Goods capsule expresses a balance between precision and freedom, between design and a sense of belonging. The official launch is set for Thursday, November 6, 2025, with availability on on.com, skyhighfarmgoods.com, and at Dover Street Market locations worldwide.