One Block Down, a retail reality recognized for a distinctive mix of nostalgic sportswear brands and contemporary lifestyle, in collaboration with FILA, the Italian brand from Biella, have created a capsule collection of clothing and footwear called “Ciao Biella“. This is not the first time that a retail store has collaborated with sports brands. Each garment was created to celebrate Italian sportswear. The name is a play on words between the way to say hello to “Ciao Bella” and the name of the city where FILA was born.
The shoes in the collection are the FILA DSTR 97 and have been designed in two different colors: white and black. The upper of each pair is divided into two halves: the lower one is made of leather with the logo FILA and the words “Ciao Biella” and the upper half is made of canvas with a leopard pattern. There are also a fender tab, two-tone laces and a sports sole that embellish the shoe. These two parts are divided by a strip in which the name of the sports brand is written several times.
As far as the clothing part is concerned, several items were produced, including sweatshirts, t-shirts, trousers, and anoraks. Each of these is in the same colors as black and white or leopard print – like the windbreaker. Obviously, the garments are also marked Ciao Biella.
The collection One Block Down x FILA “Ciao Biella” will be released on December 18, in exclusive One Block Down e-commerce and in the official stores of Milan and Rome.