Our Legacy, a Swedish brand founded in 2005 by Jockum Halli, Cristopher Nying and Richardos Klarén, unveiled the campaign dedicated to its Fall 22 collection.
The brand is defined by the progressive and continuous exploration of what the themes are related to each season through manic attention to detail and reuse of materials.
“I had this roughed up conservative style queued up, having a child in mind, looking up to the authority, feeling small”, these are the words of Our Legacy creative director Cristopher Nying about the spark that led him and the brand’s creative team to the creation of this collection.
Timeless items placed within a spiritual and almost immaterial space, where oversized silhouettes, fascinating details, asymmetries and the use of multi-fabrics deliver a unique collection that is both classic and contemporary at the same time.
Strongly emphasizing all these aspects is the campaign that launched the collection shot by French photographer Thomas Hauser.
Taken in Berlin, the black-and-white photos impressively emphasize the sensuality, intimacy and beauty of the forms and the depth of ideas and emotions that lie between the folds.
Hauser’s work often focuses on memories and the world in which they are stored and reproduced.
Come una sorta di architetto delle memoria collettiva, il fotografo che vive e lavora a Marsiglia, decostruisce la nozione di archivio, sottoponendo le sue immagini a un processo di degradazione e astrazione. La sua fotografia è legata a doppio filo alla scultura e al cinema e ciò risulta palese osservando le immagini della campagna.
