Style Rabanne is the new Paco Rabanne

Rabanne is the new Paco Rabanne

Anna Frattini

Paco Rabanne is no longer Paco Rabanne. It’s just Rabanne, or rather rabanne. The fashion house is undergoing a rebranding, not only changing the name of the brand but also transforming its visual identity. The logo, in fact, will take on a new shape and, specifically, will be inspired by Rabanne’s first fragrance, Calandre, created in 1968. What better occasion to look back at some of the most iconic moments in the history of Paco Rabanne? But first, let’s find out more about this rebranding.

This rebranding aims to introduce a new strategy, according to @stylenotcom, by bringing together clothing, fragrances, and makeup under the same visual identity. Moreover, with Julien Dossena still as creative director, Rabanne demonstrates a counter-trend compared to the rest of the fashion world, which sees a continuous turnover of creative directors in many fashion houses. The Rabanne team is also joined by Diane Kendal, a famous makeup artist, as the beauty director for the brand-new beauty line.

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The Legacy of Paco Rabanne

Paco Rabanne comes from the world of architecture, and it was Coco Chanel who famously called him «the metallurgist of fashion». Geometries and futuristic inspiration have always been present in the collections designed by the Spanish designer, and his Space Age style remains unforgettable. Moonlit hues and the use of metal, clearly inspired by the arrival of man on the moon, are some of the elements that made him and his fashion house famous. But that’s not all; his career is marked by a significant collaboration with the world of cinema, and he was the first to introduce soundtracks during his fashion shows.

Models during the presentation of metallic dresses in 1969 for Paco Rabanne.

But what does this rebranding remind us of? Rabanne is likely following in the footsteps of Yves Saint Laurent, who, by becoming simply Saint Laurent, embarked on a new direction, triggering quite a few criticisms at the time. We can only wait for the next steps of the Spanish brand to see the repercussions of this operation.

The iconic costume of Jane Fonda in Barbarella, the film directed by Roger Vadim in 1968.
In 1989 – on the occasion of the 30th anniversary of Barbie – Rabanne managed to dress the doll with one of his miniature creations.
Paco Rabanne hooded dresses become iconic. Here the Fall Winter 1997-98 collection before Paco Rabanne retired to private life two years later.
Written by Anna Frattini
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