Not time passing, but MSCHF always manages to surprise. Over all these years we have followed the moves of the Brooklyn-based art collective: when it injected human blood into a pair of Nikes, when it sold an original Warhol among 999 copies, even when it turned a parable from the Old Testament into a sculpture sold in slices online, and now we follow its approach to football. MSCHF has in fact collaborated with the team LR Vicenza — a football club founded in 1902 and promoted to Serie B in 2026, with the support of OTB Group, the conglomerate behind Diesel, Maison Margiela, Marni and Amiri — creating the official kit.

The collaboration, created with Hummel, includes a capsule collection, available from May 15, featuring a jersey, shorts, t-shirt, sweatshirt, hat, scarves, and a flag. 

What is most surprising is the decision to shoot the campaign on a golf course. Yes, you read that right—golf, not football. 

Stefano Rosso, president of LRV, commented on this move: “The collaboration between LR Vicenza and MSCHF is one of the most exciting initiatives in our journey in football. Our club boasts a long and proud history, but we believe that modern football must also speak the language of culture, creativity, and global relevance. With this project, LR Vicenza’s identity goes beyond national borders. MSCHF brings a unique ability to challenge conventions and expand the cultural reach of a sports institution through this new collection, which honors its heritage while embracing the future with courage, imagination, and a truly international perspective.”

The timing of this collaboration is far from accidental, especially when seen within a movement that brings fashion, football, and creative culture increasingly closer together, transforming sportswear into everyday items and allowing everyone to wear their favorite team’s jersey not just at the stadium. 

The first MSCHF x LR Vicenza capsule collection is available from May 15 online, on the Hummel website, and at the LRV store in Vicenza.