Style Patta and Tommy Hilfiger celebrate unity and Black community
Stylestyle

Patta and Tommy Hilfiger celebrate unity and Black community

-
Andrea Tuzio

Patta and Tommy Hilfiger unveiled their collaboration, which consists of a unisex capsule collection that celebrates and focuses on unity and the Black community, with the Pan-African flag as a reference point.

In fact, Tommy’s typical colors (white, red and blue) have been replaced by the traditional colors of the Pan-African flag, which are red, black and green, with the intention of celebrating African culture and the self-realization of its communities. 

The campaign that follows the capsule collection consists of a lookbook shot in downtown Lagos by Moroccan visual artist Hassan Hajjaj and a short film shot, also in Lagos, by Nigerian director Dafe Oboro entitled “Two Becomes One”

In addition, Patta has produced “Katibo Eye”, a documentary directed by Dutch filmmaker Frank Zichem that will be viewable for a limited time at PattaxTommy.com
The film chronicles the quest of Clarence Breeveld, a man born in Suriname and living in the Netherlands who goes in search of the slave route that brought his ancestors from Ghana to Suriname. 

The extensive collection, unisex and available for both adults and children, includes T-Shirts, hoodies, outerwear, jeans, baseball caps and more, and features a logo that sees the two crossed flags, Tommy’s and Pan-African, with Patta’s logo in the middle and the phrase “Love for all” below.
In addition, as part of this partnership, the two companies are committed to making donations to Black Archives in Amsterdam, Sistah Space in London and The Good Neighborhood Collective in Milan.

The Patta x Tommy capsule collection will be available in Patta stores and on PattaxTommy.com starting April 9th and from April 16th also at selected retailers.

Stylestyle
Written by Andrea Tuzio
x
Listen on