One of the brands that for years has been fighting for eco-sustainability, ecology, traceability, respect for human rights, social equity and that tries to be a responsible company in every aspect of its production, makes clear through a post on his Instagram profile published yesterday evening “We are not sustainable brand” and “we are not even close“.

A month ago Noah, American brand founded by Brendon Babenzien in 2015, has produced a series of long sleeves in support of Australia devastated by a series of fires that have destroyed 8 millions of hectares of the territory besides endangering the lives of thousands and thousands of women, men, and animals.

Sustainability is a central issue in the fashion world but at moment it is no more than a chimera; a noble, serious and vital concept but that entails a general rethinking of the economy and its functioning. We are far from reaching an ideal goal and to tell us is a brand that has been working non-stop for 5 years every day and from all points of view concentrating its energies in creating a culture made of respect for the planet and all human beings.

On the occasion of New York Fashion Week, Nike presented 5 collaborations 5 iconic brands from the world of fashion in view of the Tokyo Olympic Games in the program this summer and did so during the Future Sport Forum. 

The idea behind these partnerships is a real challenge from the Beaverton brand; imagine new languages ​​through which to convey the various expressions related to sport in the context that more than any new limits the fundamental values, the Olympic Games. 

The 5 brands involved in this project are: Jun Takahashi’s UNDERCOVER, Yoon Ahn’s AMBUSH, Off-White, Matthew Williams’ 1017 ALYX 9SM and sacai with Chitose Abe. 5 designers and 5 different collections shape in such a way as to reflect the peculiar characteristics of a single athlete, his sporting discipline and his personal interpretation.

The collaborations presented are an integral part of a strong Nike project intent on fixing the emphasis on the welding and inclusive value that distinguishes the sport and which has always had the objective of breaking down any type of socio-cultural barrier thanks to the spark of imagination, possibility, and vitality.

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Un post condiviso da nike (@nike) in data: 5 Feb 2020 alle ore 12:41 PST

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Un post condiviso da fujiwarahiroshi (@fujiwarahiroshi) in data: 5 Feb 2020 alle ore 3:34 PST

There are two former Mattel executives behind Acne Studios‘ new “Monster in My Pocket” capsule collection. 

Joe Morrison and John Weems are two illustrators who, after leaving the most famous toy company in the world, have founded a media franchise that bears the name of the capsule available since February 8th. 

Morrison and Weems with their agency focus on monsters, legendary creatures from the world of mythology, religion, fantasy, science fiction, etc., making cards, action figures, comics, video games, board games, and much more.  

At the center of the collection, there are 4 monsters created by the duo in the 90s: Werewolf, Zombie, Triton, and The Great Beast, each one silkscreened on Acne Studios items.

The monsters have always stimulated the collective imagination and inspired the creativity of millions of people but as Ishirō Honda, director and creator of Godzilla, teaches us,

The tragedy of monsters is that they are too great and powerful to be accepted by mankind.

And that is perhaps also why we are so fascinated by them.

We all have idols, figures that inspire or have inspired our work or our lives and it is precisely to these characters that we must recognize the importance and centrality they deserve.
Gratitude is a value.

Jerry Lorenzo, founder of Fear of God, did just that.

On the occasion of the launch of his new collaboration with Nike and the new colorway of the Nike Air Fear of God 1 “String” he wanted to celebrate the figure who influenced him more than any other, Allen Iverson. 

Iverson was one of the greatest basketball players in NBA history.
183 centimeters of pure talent, MVP of the Regular Season in 2001 and out of the ordinary player.

Thanks to the work of photographer Gary Land, author of the photographic book “The Iverson Book”, the editorial that Lorenzo and Land put together is a true “magnificat” of the historic number 3 of the Philadelphia 76ers.
Land reinterprets some of the iconic photographs taken at AI with Lorenzo as the protagonist focusing on the importance that Iverson has had in the life of the American designer.

Nike Air Fear of God 1 “String” will be released on February 14th exclusively in Chicago where the All Star Game 2020 will take place.