In the work of Woojin Park, the boundary between industrial design and artistic research becomes thin, almost imperceptible. The South Korean designer, based in Seoul, explores through his project p(erson)al the expressive possibilities of industrial materials, centering a personal reflection on function, form, and the relationship that objects establish with the body.

The very name of the project – p(erson)al – encapsulates the philosophy behind it: an intimate, subjective vision of what is usually perceived as impersonal. Park starts from technical components, often marginal within the production process, and reimagines them as autonomous elements capable of generating new visual narratives.

The series “de-goose”, which includes the chair d-gc 1, represents one of the clearest examples of this approach. Here, the designer reinterprets the flexible “gooseneck” tube—normally used in lamps or mechanical supports—as the structural core of a piece of furniture. The technical element thus becomes the protagonist, no longer a connecting tool but a generative principle. The flexibility of the material translates into a subtle dynamic of movement, a balance that directly involves the user, offering a tactile and perceptual experience that feels almost alive.

Park’s aesthetic is dry, almost surgical. Shiny metals, neutral surfaces, and visible joints are not concealed but displayed as integral parts of the composition. It’s a language that prioritizes precision without losing a poetic dimension: behind the apparent coldness of the material lies a human gesture, an attention to the object’s vulnerability.

With p(erson)al, Woojin Park builds a reflection on the relationship between the individual and the industrial system, reaffirming the importance of a personal gaze — of a mindset that, even when rooted in mechanics, leaves room for emotion and the complexity of the design gesture.