Peuterey Plurals continues to rewrite the rules of Italian streetstyle, and for Spring/Summer 2025, the brand entrusts Andrea Bianchera – the photographer already behind the visual world of personalities like Marracash and Sfera Ebbasta – with a campaign-story that celebrates creative freedom in a genderless form.

Key Elements of Peuterey Plurals SS/25

The collection moves beyond labels: sweatpants, tracksuits, windbreakers, and bucket hats become true tools of personal expression. Technical fabrics, lightweight materials, and matte finishes blend performance and style; deconstructed cuts and unexpected layering break classic codes to establish a new urban grammar.

The logo, now in a bold sky blue, reinterprets the iconic Peuterey red and becomes a symbol of renewal that doesn’t betray the brand’s core values – comfort and quality – but projects them into uncharted territory.

The Campaign

The campaign photographs come to life in an urban, dreamlike, and slightly dystopian set: among nearly invisible extras, the Plurals protagonists stand out like colorful glitches in a black-and-white crowd. Each shot is a statement of identity that speaks directly to Gen Z, always in search of new spaces and languages. Peuterey Plurals SS/25 is not just a collection; it becomes an invitation to break boundaries, wear your uniqueness, and imagine the urbanwear of tomorrow.