Prada made the first #FeelsLikePrada flowery building wrap and did it in Milan, precisely in via Spallanzani 18.
It all stems from the FW21 campaign presented in July and dedicated to the women’s and men’s collections designed by the duo of creative directors of the Milanese fashion house, Miuccia Prada and Raf Simons, in which imaginary surfaces have become Prada textures and patterns.
Feelings: emotions and sensations, intimacy and tactility. Prada’s Fall/Winter 2021 campaign is an exploration of the evocation of feelings, in which objects and places can be touched and “felt” in a sensory and emotional sense. Spaces in the world around us, such as building facades, are enveloped in the tactile designs of the FW21 collection.
Prada will take possession of everyday places, trying to convey that desire for contact and a need for sharing and relationship, exactly the basis on which the Prada FW21 fashion show is designed.
