In praise of creativity, the FW21 campaign by Saucony Originals

In praise of creativity, the FW21 campaign by Saucony Originals

Andrea Tuzio · 1 month ago · Style

In a world dominated by emulation and metrics dictated by herd culture, Saucony Originals is bucking the trend by celebrating individual creativity and the disruptive power of free self-expression with its new Fall/Winter 2021 campaign.

A strong and clear invitation, that of the American brand, to get rid of any kind of fear or awe and give vent to their creativity by releasing it in all its limitlessness expressing themselves without fear. 

To give greater strength to the message, Saucony has brought together four influential voices who, in their everyday lives and in the work they do, share the ideals of creative self-expression, individuality, inclusion, and equality through an absolutely original and unrepeatable style.

The personal stories of four artists from around the world who reflect the true spirit of Saucony are told by the brand to celebrate the unrepeatability that is inherent in each of us, to encourage creativity and inspire the community to put aside self-doubt and unleash their uniqueness. 

The Italian rapper Ernia, the Chinese influencer and model LinLin,the English DJ Jordan Vickors and the French-Caribbean singer, bassist and producer Adeline, are the protagonists of the FW21 campaign of Saucony Originals directed by the creative agency Circular and shot by the photographer Alessandro Treves

All four talents, so different from each other in appearance, share the ability to express themselves in such a true and real way that Saucony decided to bring them together because their personal and work experiences fully express the power of creativity that can radically renew anyone’s life.
A perfect synthesis of what Saucony Originals represents: “Athletes or not, we all run; we live every day running towards the future, and step by step we get closer to what we want to express about ourselves”

There are two iconic models featured in this FW21 campaign by Saucony Originals: the Shadow Originals and the Shadow 6000.

Launched for the first time in 1991, the Shadow 6000 embodies the authentic style of the American brand and, on the occasion of its 30th anniversary, Saucony unveils, with this campaign, three new special limited edition versions: the Shadow 6000 OG, the Shadow 6000 Pearl and the Shadow 6000 Destination Unknown. 

The campaign also shows us a fourth update, the one related to the Shadow Originals Shiny – to be released on October 18 – that, with its chunky aesthetic, represents a landmark of sneaker culture.

In praise of creativity, the FW21 campaign by Saucony Originals
Style
In praise of creativity, the FW21 campaign by Saucony Originals
In praise of creativity, the FW21 campaign by Saucony Originals
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Black Dada by Adam Pendleton

Black Dada by Adam Pendleton

Chiara Sabella · 7 days ago · Art

Born in 1984, a research on language that synthesizes different styles, means and disciplines: Adam Pendleton is a conceptual artist from New York, twice included in Forbes Magazine‘s 30 Under 30 list. We find him in the collections of the Tate in London, the MoMA and the Guggenheim Museum in New York, with works that combine painting, screen printing, collage, video and performance in experimental and meaningful works. On the borderline between image and representation, long strokes of spray paint play on the perception of figures, without ever abstracting from reality, from our past and contemporary history. His is a cultural reflection before artistic, as in the works on Black Lives Matter where “The novelty is in the language, which is at the same time a public mourning, a battle cry and a poetic appeal”.

In 2011 the artist composed Black Dada Reader, a collection of photocopies, collages and statements assembled together for personal purposes, then distributed informally among friends and colleagues. The text is described by Pendleton as a “radical juxtaposition” and sees the names of Hugo Ball, W.E.B. Du Bois, Adrian Piper, Gertrude Stein, Sun Ra, Stokely Carmichael, Gilles Deleuze appear in an unexpected mix. The artist speaks to us through fragments of images and words taken from his personal library, side by side in the new practice of Black Dada.

Black assumes for Adam Pendleton an “open meaning” while Dada refers to the freedom of his works, inspired by the absurd works of the Avant-garde that gave an artistic response to history, challenging society. The anthology that conceptualized the poetics of Black Dada is now enriched with a second text. Ten years later, the artist again juxtaposes writers, artists, filmmakers, philosophers and critics to draw contemporary guidelines. The collection Pasts, Futures, and Aftermaths includes, among others, the writings of Sara Ahmed, Clarice Lispector and Malcolm X in a reflection on the current anti-racist and anti-capitalist movements.
We are faced with true artistic narratives: personal research, bibliographies and spiritual autobiographies that interpret contemporary complexity and bring forward, among other struggles, a critique of museum collecting practices. Adam Pendleton’s works are designed to influence the place that hosts them, giving new meanings and feelings to institutions. The artist believes in a well-rounded art: it is not possible to truly understand painting without fully understanding improvisation, poetry, and music. In this sense, the lyric becomes a meeting between political struggle and love, the writing a fundamental support of the work of art.

Black Dada by Adam Pendleton
Art
Black Dada by Adam Pendleton
Black Dada by Adam Pendleton
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“As Been By,” RIMOWA’s art exhibition in Paris

“As Been By,” RIMOWA’s art exhibition in Paris

Andrea Tuzio · 6 days ago · Art

RIMOWA is not a simple company that produces aluminum suitcases.
Over the years it has broadened its horizons becoming a true patron, in fact the German brand diversifies its collaborations more and more often focusing on cinema and art.

“As Been By” is the art exhibition conceived and organized by RIMOWA in collaboration with the art collective The Community. The project, started before the outbreak of the pandemic, aims to support art as a whole and for the occasion, the German company commissioned a series of emerging artists to create works of art using aluminum – the main material of RIMOWA products used since 1937 – and various spare parts of the suitcases produced by the brand. 
The result of this work is currently on display in Paris at the Dover Street Market concept store, a sort of mix between a boutique and a museum. 

Among the many international artists who have participated in the project are Quentin Vuong, Atelier Sohn, Irina Lotarevich and many others, all chosen for their distinctive aesthetics and the craftsmanship they express with their works.

The “As Been By” exhibition is currently on view in Paris and will remain so until tomorrow when it begins a tour that will take the artists’ work around the world.

“As Been By,” RIMOWA’s art exhibition in Paris
Art
“As Been By,” RIMOWA’s art exhibition in Paris
“As Been By,” RIMOWA’s art exhibition in Paris
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Designing the perfect LEGO font

Designing the perfect LEGO font

Tommaso Berra · 5 days ago · Art

The community of enthusiasts in the world of LEGO is enormous and involves adults, children and adults who have remained a bit of a child. With LEGO, practically every type of scale reproduction has been created, from large monuments to the sets of movies and TV series. One of the latest projects created using the world’s most famous toy bricks is a typography studio, the brainchild of artist Craig Ward.
The English graphic designer and art director has a career in the important Grey communication agency, along with other very interesting projects, such as the rebranding of the English national soccer team (only the second designer in history to do so). Other projects include the Amazon best seller “Popular Lies* About Graphic Design”.

Craig Ward’s latest challenge is “the search for the perfect LEGO font,” as he calls the project, called Brik Font. Through combinations of LEGO, Ward reinvented numbers and letters, serif or sans, playing with the shapes of the bricks, both traditional squares and more unusual shapes such as round pieces or those cut at 45 degrees.

The study of lettering takes up some of the most famous fonts used in graphics and publishing. These include Helvetica, Futura, New Alphabet, Slab Serif and even Garamond, the font used for almost all books.
“The Brik Font project is driven by the idea that creativity thrives in restrictions – and I think the LEGO system clearly fits into that concept. The subtleties and nuances of font design often struggle with the shapes of the bricks, the curves and diagonal strokes in particular,” the artist told FrizziFrizzi.
The history of graphic design has always been the product of continuous experimentation with media, colors, shapes and tools, and Brik Font in a way is a union of all this.
Perhaps soon we will find a set of bricks made by Craig Ward in some LEGO store, but not before he has concluded his search for the perfect font.

Designing the perfect LEGO font
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Designing the perfect LEGO font
Designing the perfect LEGO font
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84 stamps inspired by famous novels

84 stamps inspired by famous novels

Tommaso Berra · 4 days ago · Art

Who knows what the writer Alberto Arbasino, used to send postcards as his favorite form of greeting, would have thought about the possibility of having stamps dedicated to Fratelli d’Italia and Super Eliogabalo, his most famous titles. Virginia Woolf, Voltaire, Emily Brontë, along with some of the greatest writers in history would now have stamps dedicated to their works, thanks to Dorothy‘s new graphic design.

After revisiting some of the most important music albums, the British graphic studio has created a series of illustrations, in stamp format, dedicated to the great novels of literature. There are a total of 84 two-dimensional and colorful drawings, indicating the title, the serial number, the author’s name and the year of publication. The works are divided and collected into two posters, the first dedicated to classic titles, the second to modern literature, from the 20th century to the present.
With a few forms of color Dorothy manages to encapsulate characteristics of the protagonists and settings of the great novels of Orwell, Kerouac, DeLillo, Murakami, Austen and many other authors.

This is not the first time that Dorothy dedicates projects to books, in the past she had done so by making a geographical map and a chromatic iris, perfect as a suggestion for essential reading, should the need arise.

Francobolli | Collater.al
Francobolli | Collater.al
Francobolli | Collater.al
84 stamps inspired by famous novels
Art
84 stamps inspired by famous novels
84 stamps inspired by famous novels
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