Primitive Skateboarding is the skate brand you need to know

Primitive Skateboarding is the skate brand you need to know

Andrea Tuzio · 2 years ago · Style

The skate aesthetic has now completely and decisively conquered the world of fashion at every level. Just think of the first collaboration between Louis Vuitton and Supreme, in which the skate “parades on the catwalk”, to finish the incredible boost given to the cause by the late Virgil Abloh.
This, however, has often caused forcing, links and connections that did not have much to say because of languages, philosophies and backgrounds really too different.

This doesn’t mean that different worlds can’t talk to each other, but it is always important to keep in mind the deep roots of what is not only a sport, but a real philosophy of life that has been watered down lately.

If there is a brand that instead sinks its foundations into the essence of skateboarding, it is Primitive Skateboarding

Primitive is a skate brand that was born from the mind and enterprise of American pro-skater Paul Rodriguez, Executive Vice President Heath Brinkley, CEO Andy Netkin and Jubal Jones and is based in Los Angeles, California.

Rodriguez in 2008 opened “Primitive”, a skate shop based in Encino, CA. The choice came when the American skater decided to leave his old sponsor Plan B Skateboards, to have more control over his career. Rodriguez created and put on sale a limited series of 500 gold foil boards that immediately sold out. It was this great response from the public that led him to found his own brand in April 2014, Primitive Skateboarding.

Collaborations are an integral part of Primitive’s creative process, and over the years the brand has collected some very important ones: with rappers of the caliber of Tupac and Notorius B.I.G.; with cartoons and anime such as Rick and Morty, Naruto, Dragon Ball and My Hero Academia; and the recent joint venture with the trash metal band Megadeath.

Speaking of collaborations, it’s yesterday’s news that Primitive has collaborated with the Zildjian Company, a company founded in 1623 in Constantinople (present-day Istanbul) by Armenian Avedis Zildjian I. Zildjian was not his real surname and was given to him because, in Armenian, it means “son of a cymbal maker”.

In 1909, a descendant of the company’s founder, Avedis Zildjian III, moved to the United States, to Boston, while Kerope Zildjian remained in Turkey, continuing to manufacture cymbals under the name “K. Zildjian Constantinople”, which changed its name to “K. Zildjian Istanbul” after Constantinople became Istanbul in 1923. In 1929, Aram and Avedis III began manufacturing cymbals in Quincy, Massachusetts, and in the following year they founded the current “Avedis Zildjian Company,” competing with “K. Zildjian Istanbul”. From that moment on, Zildjian became one of the most important and prestigious brands in the field of percussion in general. In 1968, with the contribution of Robert Zildjian, the “K. Zildjian Istanbul” was absorbed by the “Avedis Zildjian Company”. In 1979, Avedis III died and his son Robert Zildjian left the company due to conflicts with his brother Armand (in 1981, Robert would found Sabian, another well-known brand of musical cymbals). In 2002, Armand Zildjian died, leaving his daughters Craigie and Debbie in control of the company.

The collaboration between these two companies consists of a special edition capsule collection that includes premium fleece sweatshirts, graphic tees and long sleeves that combine elements of both Primitive and Zildjian. Rounding out the offerings are decks and a Primitive x Zildjian 20″ Crash cymbal featuring custom co-branding.

The Zildjian x Primitive capsule collection will be released tomorrow April 8 on the Primitive Skateboarding and Zildjian websites.

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Wasted Youth by Federico Hurth

Wasted Youth by Federico Hurth

Giorgia Massari · 2 months ago · Photography

In an era characterized by the uncontrollable proliferation of digital images, selfies, and the widespread use of filters that distort the perception of the contemporary world, photographer Federico Hurth captures an authentic portrait of youth, but one that is burnt out. His project, titled Wasted Youth, is a true reportage, or as Federico himself describes it, «a personal photographic diary in which I collect snapshots of carefree moments.» His strictly analog shots depict faces, bodies, and situations, always following «a damned, fashionable, artistic, musical aesthetic.» In Federico Hurth’s shots, the melancholy and inner rebellion of a generation emerge. Some of the shots from the project, which Federico has been working on since 2021, will be exhibited at the Doppia V Gallery in Lugano from October 20th to November 17th, in an exhibition curated by Francesca Bernasconi.

Federico Hurth’s photographs are devoid of any post-production manipulation, «if a photo has a flaw, I keep it that way. Precisely to maximize the authenticity of the moment,» the photographer tells us. Wasted Youth offers a glimpse into fragments of youthful lives lived intensely but, at the same time, in a way that may seem “wasted,” in line with the title of his project. The aesthetic, which oscillates between the glitter of glamour and the darkness of decay, reflects the complexity and uncertainty that the contemporary context offers to young people, who are at the mercy of looming precariousness.

In conclusion, quoting the words of curator Francesca Bernasconi, «Federico Hurth’s photographs are characterized by an intriguing immediacy and an instinctive and decisive formal exploration, strongly linked to the revolutionary aesthetics that emerged in the 1990s through the work of a generation of photographers, often, like Hurth, straddling the worlds of fashion and alternative artistic scenes.»

Courtesy Federico Hurth

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Daniel Obasi’s Vision of Africa in Lavazza’s New Calendar

Daniel Obasi’s Vision of Africa in Lavazza’s New Calendar

Anna Frattini · 2 months ago · Photography

We attended the unveiling of Lavazza’s new calendar, a project that takes us into an uncharted Africa, brimming with energy, experimentation, and a forward-looking spirit influenced by its culture and the diverse communities that inhabit it. Three photographers collaborated on this year’s calendar: Thandiwe Muriu from Kenya, Aart Verrips from South Africa, and the latest addition, Daniel Obasi, whom we had the privilege to interview. The theme of Africa as the birthplace of coffee remains strong, linked to the Giuseppe and Pericle Lavazza Onlus Foundation, founded in 2004 and now involved in thirty-three projects across three continents. With Nigerian roots and a holistic approach to photography, Daniel Obasi is a creative talent who seamlessly blends fashion styling, cinema, photography, and art direction to create captivating and distinctly African narratives. Here’s our interview with him.

How did you first get into photography?
I started photography because of my background in design, and for a while, I also dabbled in fashion styling. That’s when I got into photography. Additionally, I had an eye for certain subjects, and the practice of photography attracted me in a unique way. Working with other people was often challenging for me, so I decided to learn how to take photos on my own to share my exact vision with the world. For me, it’s more about a concept and an idea, which is at the core of my holistic approach to creativity.

How do you manage to blend art direction, fashion photography, and your work as a director?
By approaching each practice in a holistic way and considering them as one, it’s easier to navigate. I don’t think of them as separate components but rather focus on the end goal.

How do you apply Afrocentrism to fashion photography? Can it be seen as the primary vehicle for promoting messages of inclusivity and cultural appreciation?
Absolutely. The concept of Afrocentrism and photography go hand in hand, and in this context, we can also recognize fashion as an art form. Moreover, you can see how it’s all connected to a certain cultural background. There’s also another aspect that brings a bit of your history into it. Of course, it’s not what’s needed in every shot, but in some cases, it gives you a good idea of the process behind the photos I take.

How did you accept the commission for Lavazza’s calendar project?
On an ordinary day, I received an email from Lavazza’s team. I waited for a week and then decided to propose the concept of working together, of unity. Everything started from the photos that depicted the young people together on the beach. I’m a big fan of simplicity, and sometimes the most astonishing images come from the simplest ideas. These images, which centralize the theme, are, in my opinion, the most powerful because beneath all those layers, the simple idea of working as one shines through.

What are your primary sources of inspiration in photography, cinema, and fashion?
My inspiration always changes depending on where I am. Currently, I’m more interested in architecture and composition, so I’m trying to improve the way I use space. I’m studying Bauhaus, Gothic architecture, and the movement. Additionally, choreography and contemporary dance – actually, all forms of dance – are a significant source of inspiration for me. Love, the idea of being loved, losing love, and being in love also fascinates me greatly at this moment.

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Baran’s emotional portraits

Baran’s emotional portraits

Collater.al Contributors · 1 month ago · Photography

Click when words fail is the name that the photographer Baran uses on social media and on her website. This phrase says a lot about her and her research. Words are often unable to return an emotion, communicate a feeling, or express it in the right terms. A photograph can do that. This happens to Mah (Baran) Mohammadasghari, a young Iranian photographer who immigrated to Canada, who begins to photograph as a therapeutic act. Her photographs, also published on Photo Vogue, are an authentic emotional and personal portrait. Her story and pain are reflected in every shot, whether it’s a self-portrait or a street photo. «I imagine my emotions and stories in a photographic way» says Baran that with her photographs she is able to convey human vulnerability and fragility.

Below each post of Baran, the photographer leaves a description always touching. A visual and narrative story of an emotion and it does so in a totally intimate and without filters. We had the pleasure of talking with her on the occasion of the exhibition Collater.al Photography held last September at the Fondazione Matalon in Milan. The story that communicates with the shot on display is emblematic of her photographic research. «This shot is part of a self-portrait project called Bereavement, which I started after my mother’s death five months ago. In this photo I am with my cat, Toranj, who has been with me for 14 years.» Baran tells us, «I adopted her when I was in Iran and she also immigrated to Canada with me. We spend a lot of time together, as in this photo, especially when I don’t feel good emotionally and she understands it perfectly and is with me as much as I want.» The loss of her mother and the pain she suffered are recurring in Baran’s shots, as in my mom is back as a bird – the shot published by Vogue – which tells the moment when “she saw her mother fly away from the window“. «I saw her flying out of the window… forever… and I died… forever… It was 3 AM or 2 AM… I do not really recall… two days ago … or three … well feels like… 2 million years ago in my scattered heart…»

Scatto in mostra a Collater.al Photography 2023
 
 
 
 
 
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Un post condiviso da Mah (Baran) Mohammadasghari (@clickwhenwordsfail)

Courtesy Baran

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Fashion Photography According to Cindy Sherman

Fashion Photography According to Cindy Sherman

Anna Frattini · 1 month ago · Photography, Style

In Hamburg, there is an exhibition dedicated to Cindy Sherman‘s relationship with the world of fashion, titled ANTI-FASHION. The exhibition is taking place at the Falckenberg Collection, specifically at the Deichtor Hallen Internationale Kunst und Fotografie Hamburg. This exhibition traces the career and commissions of the American photographer by major brands and magazines. Chanel and Stella McCartney are just two of the brands that, along with some industry magazines, have commissioned Cindy Sherman for some of the photographs on display.

cindy sherman
 Untitled #462, 2007/2008 Private Collection Europe

The impressions created by Sherman in her photographs are far from glamorous, sexy, or elegant. Her work features subjects that are not traditionally desirable, and it certainly goes against the grain. Sherman uses fashion photography as a starting point to closely examine themes such as sex, gender, and age, demonstrating, but not limited to, these topics. Through the multitude of characters she portrays, Cindy Sherman shows us how the concept of identity is ever-changing and constantly evolving. In the accompanying critical text for the exhibition, the concept of (self-)constructed identity is discussed, which is a fluid concept that continues to challenge us even today.

cindy sherman
Untitled #602, 2019 Gilles Renaud Collection

There are numerous national and international contributions to this exhibition, the first dedicated to fashion in Cindy Sherman’s photographs. It includes 50 photographs from five decades of her career. ANTI-FASHION, curated by Alessandra Nappo, offers a unique opportunity to discover an unexpected aspect of Cindy Sherman, unveiling the influences and inspirations that the photographer has brought to the fashion world and how this influence continues to inspire entire generations of photographers.

cindy sherman
 Untitled #133, 1984 Staatsgalerie Stuttgart

The exhibition will remain open until March 3, 2024. Here you can find more informations on ANTI-FASHION.

ph. © Cindy Sherman

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