Keds, one of the founding brands in the history of sneaker culture in New York City, a brand with a unique identity and one of the longest-running American companies, launched its sports line in 1949.
PRO-Keds, initially created for basketball, transitioned from the hardwood floor to the street in the 1970s to become a true style sign. During those years PRO-Keds also became synonymous with the American sports shoe and was worn by the biggest names in the history of basketball such as Nate “Tiny” Archibald, Jo Jo White and the unforgettable and unique Pete “Pistol” Maravich, one of the strongest and most creative players of all time.
Like many products that have become a cult phenomenon, the PRO-Keds owe their boom to the Bronx and Harlem neighborhoods, true incubators of trends. Parallel to the success on the playing fields and the visibility given by the greatest sportsmen of the time, in fact, the PRO-Keds become the sneakers of reference in New York worn by the founding fathers of Hip Hop as DJ Kool Herc, Afrika Bambaataa and MC KRS-One just to name a few.
It was in these quarters that the Royal and 69er, the brand’s two most iconic silhouettes, began to be worn. they symbolize an era where authenticity is all that matters. In fact, PRO-Keds was born to question the mainstream choices of the era and did so with a timeless style.
Today, the brand is committed to maintaining the same authenticity that made it a cultural icon by offering updated versions of the iconic models.
In fact, the SS21 collection will be distributed in only 50 selected premium stores where you can take home a true American icon.