PUMA and Colm Dillane, aka KidSuper, continue to experiment with sportswear, this time with a new collection that once again weaves together football, creativity, and fashion. After covering their first collaboration in this article, we return to the duo who are redefining the football-lifestyle aesthetic with a unique, off-the-wall vision.

At the heart of the campaign titled The Gaffers are the iconic T7 tracksuit and the V-S1 sneaker, reinterpreted by Dillane with his unmistakable visual signature of color, wit, and experimentation. The concept pays tribute to football managers—mythical, often theatrical figures—here recast as two opposing archetypes: on one side the charismatic and loud; on the other, the elegant and refined. A true sports saga that unfolds in images and video, with Dillane himself starring alongside an ensemble cast of models.


The collection moves between athletic silhouettes and vintage cues—like a color-blocked windbreaker and a patterned T7 tracksuit—up to a long hooded down coat decorated with playful doodles and the KidSuper FC logo. There are also pieces for women—leggings and a long-sleeve shirt—and a selection of accessories such as the Grip Bag, cap, and beanie, all unified by the same energetic aesthetic.

Special attention is paid to the sneakers. The PUMA Brasil, with its 1970s heritage, returns with a rubber outsole and a distressed-effect upper, while the more futuristic V-S1—born from early-2000s performance models—is updated with bold details and an upper that evokes the grass of a football pitch. A detail that perfectly sums up the meeting of sport and creativity on which Dillane builds his visual world.

The “The Gaffers” campaign also previews the new KidSuper FC pitch, a rooftop in the heart of Brooklyn transformed into a street-football court: a tangible symbol of how Dillane’s creative universe intertwines with sport, community, and the city.

